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July 10, 2008


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Peter- Real Estate Marketing

I've read Dave Lakhani's previous book and I have to say that this guy is exceptional. He gets to the heart of the influence and persuasion tactics that are being used on US each and every day.

Another guy to watch is Robert Cialdini. His "Influence: The Psychology of Persuasion" is awesome.



Tim O'Keefe

Cialdini should be the first thing anyone in sales reads.He has a new book simply called YES. Where Influence was more academic this is more tactical. I highly recommend both.

Upstart Agent

That's pretty interesting. We were taught about subliminal advertising in school too, but I agree it seems to still be there in movies and tv shows that have little clips of different companies.

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