Having commercial quality video that represents your business is a valuable animated brochure.
Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about. Because of its conversational nature, Web 2.0 demands speed and consistency.
Some ideas for quick and powerful video marketing:
- Testimonial gathering-Nothing is more powerful than a testimonial and nothing is more powerful than a testimonial on video on your blog, website, CD, etc.
- Digital Door Knocking. This beats the old style way of cold doors (which still works by the way). Simply go to all your happy clients and interview them about your neighborhood. What do they love about the neighborhood and local flavors? What do they like about their new lifestyle? Etc. Talk about local blogging!
- Digital Neighborhood Tours-be the ambassador to your farm areas. This can really go beyond just video. It can become a social event whereby your online followers meet you in person as Pat Kitano described in our most recent podcast.
- Meet the Affiliates-Buyers and Sellers are usually clueless about all these affiliate fees they have to pay. Like escrow, title, pest control, home warranty, etc. Interview these people and let them describe the reasons for their services. There is a plethora of knowledge (translated as potentially very rich web content) that these folks can provide for you. Besides it makes it much easier to get your rep written in on the contract when she just sold the client, not you!
So there are some ideas to get you brainstorming. Actually pretty much anything you would blog about can be vblogged.
We will discuss video marketing in much more detail in our launch of the Real Estate Guerilla Coaching Club.