Sellers: "What's my home worth?"
Buyers: "What's for sale?"
Both: "Hows the market?"
Sales is always driven by emotions. And then the prospect justifies their decision with logic. You need that logic to push them over the edge. And I really like the data that Altos Research is providing to Realtors.
In our most recent interview Scott Sambucci provides specific ways to use data to facilitate your sale. Scott is Director of Sales with Altos Research (www.altosresearch.com), a Silicon Valley-based company that provides real-time real estate market analytics.
What does Altos Research do? Scott says that "the short answer about what we do is that we're in the business of helping agents answer for their clients, "How's the market?" "
His company provides compelling market data charts for agent websites, personalized reports for face to face meetings, and even data that helps you automate your drip sequential marketing over time.
