How important is link scultpting? Apparently the LA Times thinks so. Notice all the red marks on their internal links? These have the rel="nofollow" attribute.
What is the nofollow attribute? It was originally a plan from Google and the other engines to stop comment spam. Simply use the attribute in your blogs comments and the links are rendered worthless. Technically you place the attribute in your link html as so: a href="http://www.url.com/" rel="nofollow">anchor text </a
It was not too long before us SEO's figured out that this was a quick and dirty way to do what Leslie Rohde taught me years ago in his book Dynamic Linking. This technique was extremely complicated for most as it employed javascript links that were not able to be followed by Google.
Now with the nofollow attribute the same can be accomplished without the hassel of javascript. To see if a site is running nofollow on its links simply install the firefox plugin called Search Status.
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