Profiting From Social Media: Advice I Gave to a Recruiter

This is from an email I wrote to a friend about how to effectively use social networks for gaining new clients. It is unedited other than making it more readable:

1. In Facebook and others join groups and then make friends.As a recruiter find groups where your potential clients are hanging out.
2. Do a search under groups for their business name, then their specialty. IT, Network Administrator, etc, keep searching
3. Join and lurk to see if it is vibrant
4. This is where you figure out what is the conversation and you figure out how to enter it.The old marketing advice comes to mind: Enter into the conversation going on in your customers head
5. Ask yourself "what problems need solving?"
6. Start participating, answer questions, solve problems
7. Add commentary that is of value, not salezy.Give your expertise, and your personality to the conversation
8. Do not be just another Indian, be the Chief
9. Soon you will have your own tribe
10. That is adding to the community.Now you are a "friend".Get known as the advisor for job hunting
11. you have just built a personal brand in this group.Now it is easy to ask for help in placing or getting job orders.

This really should not seem like anything new. It really is networking 101 only digitally. Hence the words "social networking".

Do you really want to blow it up to the next level? Add video and  audio and such to take your personal brand into the stratosphere.