I learned log ago a few truths that are THE path to sales success.
People buy for emotional reasons and justify with logic. As an example, all the gurus are trying to explain how Obama was brilliant with his social media expertise. Let me tell you the Obama win is easily explained. It was because he was more emotional stimulating than McCain who was about as exciting as watching my cat clean himself. And there was Palin. And then things changed for a second. Until the bailouts started.
Facts Tell and Stories Sell. I learned this in my brief stint in Multi Level Marketing and it is how you move lots of people to follow you. Tell a narrative and people will be much more interested in what you have to say than if just told.
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