Yesterday I posted an article on affiliate marketing for real estate and mortgage pros. It was in response to a post on another RENet vendor website 4Realz.net
I had left a comment on Dustin Luther's post that was in opposition to posting affiliate ads all over one's brand.
Since the comment has been deleted I post it here:
I discuss this in my next installment of free videos at the RealEstateGuerilla.com
I had left a comment on Dustin Luther's post that was in opposition to posting affiliate ads all over one's brand.
Since the comment has been deleted I post it here:
I think this is a bad idea in so many ways I cannot count them all.
Let me begin by going back to the movement towards localism.
Why did that have to be?
Because many of the posts had nothing to do with the real estate in that agents town.
I remember seeing ( and still do at times) agents writing about SEO or Online Marketing. As a marketer and SEO vendor I find those posts interesting. However, it diminishes that authors brand. What are you an SEO or a Realtor?
In the case of affiliate marketing it is very tempting to slap a moving company up on ones blog. Moving.com, Foreclosure.com, Forsalebyowner.com are some places that would make easy fits.
For a few sheckles you just diminished your message.
You would be much better served to offer this stuff on the back end of sequencing or an email campaign.
And in fact even better off to partner with local vendors to offer tips and strategies and commissions(textual, video, etc) as content for your front end and backend lead marketing.(I let you deal with the legalities one way or another as I have no idea how that would work)
In the end, why would you dilute your brand and message with other brands, stronger than yours stealing screen real estate?
I am not sure why Dustin deleted my comment post. Perhaps it was by mistake. However, presenting other's opinions are the point of comments. And in fact allowing for commentary that fly's opposite of yours is an opportunity to bolster your standing amongst your "tribe".Let me begin by going back to the movement towards localism.
Why did that have to be?
Because many of the posts had nothing to do with the real estate in that agents town.
I remember seeing ( and still do at times) agents writing about SEO or Online Marketing. As a marketer and SEO vendor I find those posts interesting. However, it diminishes that authors brand. What are you an SEO or a Realtor?
In the case of affiliate marketing it is very tempting to slap a moving company up on ones blog. Moving.com, Foreclosure.com, Forsalebyowner.com are some places that would make easy fits.
For a few sheckles you just diminished your message.
You would be much better served to offer this stuff on the back end of sequencing or an email campaign.
And in fact even better off to partner with local vendors to offer tips and strategies and commissions(textual, video, etc) as content for your front end and backend lead marketing.(I let you deal with the legalities one way or another as I have no idea how that would work)
In the end, why would you dilute your brand and message with other brands, stronger than yours stealing screen real estate?
I discuss this in my next installment of free videos at the RealEstateGuerilla.com
