How To Change The Real Estate Market With Your Blog

What Are You Emoting In Your Marketing?

I just penned a post over at the PositiveonRealEstate Blog on perceptions and the way they influence our decisions and more importantly how perceptions drive the real estate marketplace.

The issue being at its core is how are you as a publisher influencing the real estate conversation?

I see Realtors on FaceBook or Twitter report their number of showings or 4 offers for the day are implying that their marketplace is robust. The article I wrote goes even beyond that in discussing how language can move people. Of course I steal mostly from political examples as they are the most obvious.

Consider the following scenario:
If the market comes back you want to be already prepared.

WHEN the market comes back NOW you will profit from the turnaround. Face it most people do not even know the market has turned around before it is too late.

When is stronger than if, and Now puts people into the moment and more of an action oriented place.