In 1992 the average consumer received 3,000 commercial messages per day. Today, we receive 30,000 commercial messages per day.
Sony used to spend $5 million to get 30% market recognition. Now they have to spend $30 million for the same market recognition.
The cost to get out front of your prospects has tripled.
Actually, that's wrong as these figures are pre Twitter and Facebook and the social media, 2.0 explosion. Let's face it, we get hammered by messages daily.
So it is more important than ever to start with a strategy. TO jump onto Twitter or Facebook without a "big picture" first is a doomed plan.
To blog without a foundational strategy is doomed. TO just get on and write is not marketing. Sure one might trip over a deal or two for being a early adopter. But seriously can you scale it? Can you measure it? How can you manage your business without measuring the results?
As online marketers we must start with the end in mind.
- Why are we doing this Twitter or Facebook thing?
- Why are we blogging or running an IDX website?
- And then how will you build it?
- What is your voice?
- What is your content plan?
- How will you scale it?
- And finally how will you measure the activities for improvement?
Considering that Email, Blogging, Website IDX, Social Media (Facebook, Twitter), Forums, Article Syndication, Press Releases area all intertwined and are all marketing activities that through publishing can be a nightmare to manage without an overriding strategy and purpose.None of these tactics are a business all by them self. They are just busy work and singular events that will sputter within minutes of their activity. But working together these tools cut through the daily barrage of noise that each of us receive.
And make your message and you a trusted voice in the war for relevancy.
