How You Link Matters to Google

We already know that links to your website help get your page ranked in Google right?

The value of that link is measured by at least the following:

• Page Rank-This used to be the be all to end all of getting high  in the SERPS. It is not as important anymore as it once was. I still think it does carry weight, but it is nearly impossible to measure it. If you use that green bar in the Google Browser tool bar it is a lie. So turn it off it is a worthless measure.

• Reputation/Anchor Text-The words in the link matter. Click here is worthless. Use a targeted keyword in the anchor text of the link coming at your page. This creates a reputation for that page. This is what a keyword link would look like.

• Age-The age of the page where the link to your site resides helps lots.

There are others minutia that can help and is worth getting if you can. If you can get the title, h tag, and words to match up to the targeted keyword on the page that links to you this can help your link be more relevant. 

Related SEO Posts:

• On Link Exchanges

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• "Yahoo!?... Where R U?"

• Do Links Even Matter Anymore?

• A Confession

• Page Rank Update & What It Means to You

• Will You Link Bait For Me?

• Page Rank is Dead