Real Estate Marketing SEO Blog

How You Link Matters to Google

We already know that links to your website help get your page ranked in Google right?

The value of that link is measured by at least the following:

• Page Rank-This used to be the be all to end all of getting high  in the SERPS. It is not as important anymore as it once was. I still think it does carry weight, but it is nearly impossible to measure it. If you use that green bar in the Google Browser tool bar it is a lie. So turn it off it is a worthless measure.

• Reputation/Anchor Text-The words in the link matter. Click here is worthless. Use a targeted keyword in the anchor text of the link coming at your page. This creates a reputation for that page. This is what a keyword link would look like.

• Age-The age of the page where the link to your site resides helps lots.

There are others minutia that can help and is worth getting if you can. If you can get the title, h tag, and words to match up to the targeted keyword on the page that links to you this can help your link be more relevant. 

Related SEO Posts:

• On Link Exchanges

• How Many Back Links Do You Have?

• "Yahoo!?... Where R U?"

• Do Links Even Matter Anymore?

• A Confession

• Page Rank Update & What It Means to You

• Will You Link Bait For Me?

• Page Rank is Dead

How to screw up your linking: How You Link, Matters to Google ii

Part 2 from How You Link Matters to Google

 Did you know that you might be diluting your link?  

In this post we will discuss two way to totally dilute your linking efforts.

I. Reputation/Anchor text: We can use our exact targeted keyword in our links, but that may get somewhat redundant and unnatural looking to Google. So by varying the link text to your page (Google ranks pages not sites), you can stay more natural.

II. Deep linking: On that natural theme, does a site really only get links to its index page (home page)? Or would a site get links to a number of internal pages? Well so long as those pages are worthy of a link (meaning it has decent content) it most certainly would get links.

III URL Dilution / Canonical url:www.url.com,http://url.com,http://url.com/index.htm are technically all different websites, even though to us the viewer they are the same.Thus if you spread the links evenly amongst all three of the above you would be diluting your link juice. So pick one and try to link that way.

For instance I like to keep it a rule that we link to the www.url.com version. However, if you have a site like birdview all their urls are so: http://url.com/index.htm,so you would link to that version. Same with internal links. Keep your internal links consistent. In this Case my favorite version would be http://www.url.com/internalpage.htm.

For you folks who can get at your server level you can get your site to 301 redirect all your page variations to the version you want. So Google, Yahoo and Bing would see your versions as just one.

You can also use a new tag that Google, Yahoo, and Bing say that they support. The tag goes in your header section of your html on your page of your site. It would look like this:

REL="CANONICAL" href="http://www.url.com/page">

However, based on the track record of engines supporting a tag, then not, I would take the aforementioned linking advice very seriously.

Related SEO Posts:

• Coloring Your Google Bar Green

• The Secret to More Traffic and Leads?

• Hotbot

• SEO Myths

• If it Ain't Making Leads, Then its Just an Expensive Brochure

Should Realtors Participate in the Social Media?

Do you want to know if you should enter the social media space?

Ask your clients and prospects. Send out a postcard in a farm mailing. Are they Tweeting? Are they uploading pictures in Flickr? Have they ever commented on a blog? Have they created a review space on Yelp?

I suspect that your answers will be very different in Seattle and Mountain View, than answers in Torrance, CA or Malibu.

Chances are that if your peeps are anywhere they are on Facebook. And...drumroll please.....they are not actively searching for real estate. They are reconnecting with old friends.

Decide then and there if you are willing to engage them in that space. Do it wrong and it could be like trying to sell someone in the middle of a church service.

Don't Buy SEO From US

Interesting take on a subliminal technique. NOW, Don't Buy SEO from us. he hee hee.

Related content:

Election Special: Whatever You Do, Do Not Vote For This Candidate
Subliminal Selling
Dave Ends the Real Estate Recession!

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How this Florida Realtor gets more transactions

The real estate depression recession whatever.
Click Here I found a guy who is doing deals despite the fact that he is in the eye of the storm in Florida.

Chris Curry has found a simple system to transact sales. He gave me twenty minutes of his time to record some of his ideas that are making sales right now in this market.

After you listen to his ideas, you can get more of his unconventional tips here.

Find out how he changed with this changing market.

Your Long Road From Google to Escrow

Majoring in Minors

• Your Search engine ranking positions are always what might be.
• Your server logs/analytics are what are who might be interested.
• Your lead counts are who would like to get to know you better.
• Your Signed Contracts are only a potential sale.
• Only a closed escrow puts food on the table.

So often the online webmaster community is taught to look at each of these as one singular event. Without acknowledgment of the larger picture. And of course each of the above bullets represents a whole body of disciplines. We are taught to obsess over small singular actions such that our online marketing is nothing but a series of short lived, poorly executed tactical executions.

Some major minors:

Search Engine Positions: Search positions are nice. But a top position and fifty cents will only get you a cup of coffee (well maybe in 1976, I just paid $1.75 for a large at Mickie D's yesterday). A position is only implied traffic.  Folks worry about 1 ranking phrase while my clients and I rank for hundreds. Folks worry about keyword density or proximity. They matter, but not much.

Server Analytics: Look at your visitors. Who are they? How many of them are there? Well analytics do not give names, but they give numbers and behaviors based on keywords. So if you are majoring in just one keyword phrase (everyone loves to major in "city + real estate" ) phrase look at your server logs. You will find you can attract a much larger audience by considering your keywords that people use to find you.

Lead Counts: Conversion. Think of the "tootsie roll pop" ratio. This is where you get into visitor values. How many visitors do you need to get to a lead? If a visitor is worth $20. Then, theoretically you can spend up to $19.99 to get that visitor as a client. But you will not know that unless you track.

The above are what lead to sales and closed deals. Within each are mountains of knowledge bases that can easily waste a lifetime.

However, when you start with the end in mind. That is your business plan calls out for x amount of sales, and y generated online balanced by your own values and objectives. Then you have a start. A target.

Instead, so often we live with the delusion that if "I just rank number one for Happyville Real Estate, then I will reach Nirvana."

Did You Forget Why You Came to The Dance?

So often I hear that I blog to give my visitors great information to enrich their lives or at least online experience. BULLSHIT!  You are there to make money. And the sooner you admit that the sooner you will make it. Otherwise stop writing it off as an expense as it isn't a business it is a hobby.

But learning this stuff can be fun and exhilarating. I get that. But you have to stay on focus or the web and vendors will steal your most precious selling time.

The web requires you to grasp the big picture or you will get lost. Not only your time will get wilted away but also your money. In order, to succeed on line you must develop a strategy first before jumping into the next big thing.

At http://www.realestateguerilla.com is an exclusive Coaching club where we will work with you on your top down success strategy. Or if you would prefer a private consult, contact Tim O'Keefe today. 310 533 9145. He consults at $500 an hour/minimum 2 hours.

->related blog post:
Are you trying to hit a home run with your prospects without even asking them out on a date?