Do you suffer from a buy or die mentality?
Meaning that if 100 people come through your website, and 1 registers as a lead, then 99 are lost. They died.
Follow up is key and the best follow up is through intelligent email followup. Call it drip marketing or sequential, but this is the secret to large success online.
Here is what I told a consultation client when asked how to create more leads online.
Start at the end...you want more sales?....
how do you get there?
back your way into that
SALES<lead incubation<lead created(conversion)<Traffic<Organic search
Each of these events are created by elements onpage,offpage or both.
Need more help than this to tie it all together? Sign up at http://www.realestateguerilla.com.
When I saw the title of this post. I got interested with it. I agree with you, "Follow up is key and the best follow up is through intelligent email follow up." Anyway, thanks for sharing this post. I'll follow your tips.
-joicee-
Posted by: real estate philippines | July 10, 2009 at 12:24 AM
I fully agree with this post and the criticality of focusing on converting leads to sales.
Posted by: Apartments in Barcelona | July 13, 2009 at 04:49 AM
Follow up is key to any business. I run a email list for a local restaurant and the results are amazing. I'm actualy building my business around this.
Nice blog, I'll be back soon
Posted by: Arroyo Grande Real Estate | July 14, 2009 at 04:00 PM
Great post. I think that the best follow up is always in person as face to face communication is your best selling point.
Posted by: Rockford Area Realtors | July 14, 2009 at 09:00 PM
When clients come to their agent for advice it's not uncommon for the client to ask the agent which builder is best or which builder builds the best homes and the like.
Posted by: San Diego Condominium | July 15, 2009 at 12:14 AM
Great post. Email follow up is an overlooked key to many businesses, not just real estate. Every site owner should be striving to build a list and then build a relationship with that list.
Posted by: Realtor Marketing | July 17, 2009 at 10:09 PM
There's no doubt that quality leads are a commodity. Luckily the internet is a great way to locate new prospects. Kudos on this blog post.
Posted by: Free Real Estate Agent Training Videos | July 27, 2009 at 08:06 PM
Useful information thanks for share...
When clients come to their agent for advice it's not uncommon for the client to ask the agent which builder is best or which builder builds the best homes and the like.
Posted by: lakefront construction | August 05, 2009 at 02:54 AM
Follow up is crucial. If you had a store and millions browsed thru but never came back because you didn't care about them, then you didn't exactly make business.
Posted by: Los Angeles lawyers | August 20, 2009 at 04:22 PM
Getting leads is one of the important key in real estate business yet also one of the toughest thing to get.
In order for you to get leads, you must first start to market your website that contains your MLS properties. - this will result to a higher probability of website traffic. - by this - your visitors will be converted as your leads - once they sign up to your form - never forget to follow up.
Pasco REOs
http://pascoreos.com
pascoreos@gmail.com
Posted by: Pasco REOs | September 15, 2009 at 12:32 PM
Thanks for the post. Your right Follow Up is a key a the business. In real estate leads is very vital, you need to establish first you website and create a good relationship online to be able to have that leads.
BankOwnedColoradoSprings
Posted by: MarryColorado | September 17, 2009 at 10:55 AM
Is online credibility really about posting the obvious and commenting with inane comments that don't add anything to the ocnversation? If this is what building an online presence is all about, the effort is doomed for failure. "Follow up is the key." Duh. I would posit if the commenters are looking to increase their online presence, at least do so with some thoughtfulness. Kudos or thank you's to the blogger are weak, repeating the premise of the blog post is lame.
Posted by: American Real Estate | November 09, 2009 at 09:37 PM
Posting your properties in multiple places such as Craigslist is a great way to increase traffic to your website. In Central Florida Orlando it works well in selling cheap Orlando homes. High end properties you will want to have a relationship with a real estate sales associate that has a good buyer's list. On www.DiscountHomeList.com we have mostly cheap properties. These sell like hot cakes in this market right now.
Posted by: Cheap Florida Homes - Discount Home List | November 20, 2009 at 12:12 AM