Real Estate Marketing SEO Blog

Caffeinated SEO: "Speed" Important in SEO Rankings?

Google has been testing a new addition to their ranking system aptly called Caffeine. Why Caffeine? Because, the idea is that Google is looking for ways to speed up search.

In fact, Google has created a web speed resource page to help you do just that. It is titled, Let's Make the Web Faster. So it would seem that if by their own behavior Google is valuing Web speed, then so should you and I if we wish to get higher rankings (SERPS).

Four Ways to Test Your Site Speed

Home is Where the Heart Is

Yesterday I posted the selling lifestyle over greed article. Its a must read in reframing the sale of a home away from market timing and towards the home. It's the oldie but goodie idea of selling a house vs selling a home.

As luck would have it the brilliant Roy Williams sent his newsletter today as a Thanksgiving tribute. I am reposting some of his letter. Williams says that we all yearn for home because of a secret desire to be known. Like Norm Peterson in the TV show show called Cheers. Where everybody knows your name.

“The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” - Maya Angelou

Selling Lifestyle Over Greed

The following is an article originally posted with housingtrendsenewsletter.com that  I wrote it in an attempt to illustrate the necessity of selling lifestyle value in today's real estate marketplace.

It is so easy to get caught in a "greed trap". Selling rising home prices, or multiple offers to insert a scarcity driver to motivate the buyer.

Here is an attempt to sell lifestyle:

I watched a very special movie last night called Marley and Me. I can only describe it as a journey of a couples life that was joined together with the addition of Marley the Dog.

The story was peppered with plenty of important symbols of one family's journey played out through children, spouses, career, choices and their three homes. Each home relocation changed over time.