Putting Strategy into Your Content Production
"What do I talk about? What do I say?"
Answer this question and you have a beginning:
Ask yourself,"in the grand scheme of things why do you or your business matter to your marketplace?" If it doesn't matter you have a larger problem than just missing web content.
From your market position begin to ask yourself about what your marketplace needs to know prior to getting close enough to ask you an intelligent question.
That is where your potential client is when they read your content.
We have all been in those spots where we are asked by a salesperson, "can I help you?". And we know we need help but have not a clue of what we need help with.
This is also why you publish content. You publish to claim your authority over your market and to elevate yourself above the pretenders that nip at your business and chip away at your market share.
The good news is that your competition has neither the desire or the know how to create useful and meaningful market centric content.
As they say Content is King. Actually meaningful content is king.
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