PPC Showdown: Bing Vs Google

Every engine wants your ad spend. you can chose from AdWords at Google, Bing, and of course Yahoo.  So the knee jerk reaction is to jump on over to the big Daddy Google for your ads.  Not so fast.

Bing Has Better Click-Rate than Google, Yahoo! But AOL is even Better!

Chitika, an online advertising network claims that Bing gets better ad click-through rates (CTR) than Yahoo! and Google.

• 1.74 percent Bing
• 1.37 percent Yahoo!
• 0.98 percent Google
• 1.76 percent ASK
  
• 2.50 percent AOL

So this means that Bing users click a CTR that is 77 percent higher than Google users.

The post did warn that Google still gets 84% of all traffic. However, when comparing one Google visitor to a Bing visitor. The Bing visitor is more valuable.