Real Estate Marketing SEO Blog

Google's Fast Keyword Tool

Guest post on Google Keywords Drop Down tool

Ever notice that magical little drop-down box that appears when you start typing search terms into Google?

That’s your marketing future staring you in the face

Google Suggest is a powerful keyword research and online reputation management tool that most real estate professionals have yet to truly capitalize on — which is perfectly fine to the few who already have.

This isn’t some nerdy, SEO device that is nearly impossible to understand and even more difficult to execute. Google Suggest is a self-reinforcing feedback loop meant to create a more streamlined and efficient search process for consumers.

But it has a few significant benefits for mortgage and real estate professionals looking to carve out a competitive edge.

Keyword Tool

Google Suggest offers RE pros a simple way to look for new targets. Say you’re a mortgage expert in Phoenix. Now start thinking like a prospective consumer — begin with a broad search, let’s say for “Phoenix real estate.”

Once you’re about two words in, you’ll see Google Suggest take over. And that means it’s time for your marketing instincts to kick in.

 

Fix Your SEO With This Easy Tool

Xenu is a free tool that can reveal your dead links.

Dead or Broken Links

Xenu can help you determine your broken or dead links within the pages of your website. Even if you think you are careful. A quick scan will reveal link rot that you would have never known if not for this tool. Types of broken links can be:

• Poorly installed graphics
• Links to websites or pages that have died
• Wrongly formatted links

Many folks think that Google webmaster will tell them about link problems. This can be true but it has proven time and again to be a poor measure of broken links.

Other Uses For Xenu

Xenu is nice that it will export a report into your internet browser or an excel format. It will also produce sitemaps in an html and sitemap.xml format for Google, Bing and Yahoo.

SEO and XENU

The bottom line is that a fix of your link rot can be the small fix that makes all the difference in a rise in your rankings. It is another example of an increase in human user experience can help in the SERPS.

Twitter Saved the Blogging Star

Getting Back To Blogging Basics

 When blogging first hit the scene it was seen as a panacea to expensive SEO and  webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that preceded blogs as a household name certainly helped to grow the medium.

Blogging and pinging was instant Google love back in the early 2000's.  Obsessions with long tails and link schemes like blog rolling and blog carnivals often gave birth to websites more interested in the shiny new media than business building .  Conversing with competitors and fellow bloggers than potential clients and customers.

Does Your Website Have Perfect HTML?

Hey Tim,
How's it going?
 
Do you know anyone who knows a lot about W3C?
 
On my website, I have 2 pages that contain a link to our Google Map Ad Reviews, and W3C looks at the links as errors. It's not like the problem is with my simple code.
 
Tested at:
http://validator.w3.org/

Regards,
Name Withheld

I asked my go to guy who works for me at Spider Juice Technologies. Let's call him Spider Don:
 
  "I would not worry about having perfect code for the engines.
I would worry about making the declaration work at the highest level for the browser. This is if you are worried about it from a Google perspective. Google cannot tell if you have bad code or not. All they can tell is if you have a declaration that tells them that your code is good. So as long as it works in the various browsers you are good to go.
 
You can waste hours to make perfect code and then find it doesnt work in some browser. Then you have to hack it up to work in the browser. All Google cares about is that the declaration is there.

They know that if you have the code it has be pretty clean."

And let me tell you. Even though he says to not worry about it, no one writes cleaner code than Spider Don. :-)

Stalking Your Customers

Google has opened up what is called remarketing in Google Adwords. Remarketing means that as the visitor leaves your site, you can serve them ads on other websites as they travel across the web.

Therefore, you can follow a visitor all over the web with your advertising.

At the Adwords blog they explain it this way:

Here’s an example of how it works. Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

The practice of consumer "stalking" is not new in other ad networks. And it is my opinion as AdWords alternatives become more popular Google is opening this new opportunity as a way to compete against these other advertising networks.