How to Increase Sales By 61%

A cool video of a talk by Dan Kennedy. Some interesting ideas that came from this set of videos. (I have included the first one).

Ever notice how much direct mail you get? Next to nothing anymore right? Kennedy points out that like Infomercials the Internet Mediums are begging to get regulated. The Government is not likely to over regulate mail however, because they own it!

Other ideas I picked up.

Cross Marketing- Often we get stuck in a certain medium. We start blogging and that's what we are bloggers. We get on Twitter and now we are social media zealots. In fact, I like to remind folks that I consult with that as marketers online it would be more apropriate to think of ourselves as publishers.

The idea being to produce information and distribute our information far and wide.  A blog is just part of that. Facebook is just one place where our message is sent.  So by cross Marketing to many mediums we can increase our sales. Kennedy points out that "People who receive an email and catalog offer buy 61% more." How can you increase your message with direct mail and online methods?

Great Rule Headlines: Can you place a one liner in the newspaper with your headline and a call to action saying call us at 1800-123-4567. Will they call you? If not then scrap the headline and start over.

Rules for Graphics-Will it lead to prospects contacting you? If not scrap it. We are not running an art store.

Offer great guarantees-Offer a great guarantee to eliminate the risk for your prospect to do business with you. 

In the end Kennedy reminds the audience that we are all salespeople. Its not in fashion to say that any longer but we are.