Image by Dan Patterson via Flickr
As an avid reader of books and biographies I have learned that very few people can describe the reason for their success with an a to z plan that anyone can follow. Instead you the reader must dig deep and read the lines behind the story.
Having read several "road to riches" type books on social media of late I am reminded of this rule. A great case in point is the recent Gary V book. Crush It!
He shares his road to fame. And if you read it, then I hope you get that he is not easy to duplicate. Not unless you plan on being outrageous, uncensored, and think wildly big. His personality is what drove his success and it worked like gangbusters on the social net as his personality was a natural on the digital social scene.
He is PT Barnum. He is a promoter such that he created the perception that he was THE wine guy online. The biggest lesson is that the point of anything in the digital media is to get it offline. And Gary Vaynerchuk. As in the picture above is offline more than on.
This is not everyone's path to take. But if you follow his, get ready to let that personality of yours explode!
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