Image by wallyg via Flickr
Publishing a blog for market share is more akin to an opinionated editorial than a news piece. Here are 5 ways to find your voice in your blog:
- Write Your Passion - If you care about something it is much easier to write with more emotion and that will come through in your words and text. Emotion adds texture to your words.
- Write About Your Expertise- Its much easier to write about a subject that you know. And if you do not know about your topic go find out. Claim your guru status and your authority over that subject matter will shine through.
- Write About Your Unique Perspective - Do you have an opinion? I bet you do. I bet you have a religious, political, musical, business, etc. If you do not then why should anyone hire you? Don't be a fish. People want to know who they are dealing with.
- Tie Your Personal Life as It Relates To Your Audience and Your Business - Do you volunteer? Coach youth sports? Are you walking the walk for breast cancer? You get the idea. Use your voice to help promote your cause. You can also tie lessons from your causes to business as it applies to your audience. Recently in a video seminar I published, I tied a football coaching lesson I learned from Pete Carroll to running a business. Doing this puts texture around your life and your services.
- Claim Your Inner Soprano - On the football team that I Coach I jokingly call it my cult. I was introduced to the idea of cult influence by Dave Lahkani who grew up in one! But the same influencing dynamics that goes on in a cult. Occurs in gangs, the mafia, and branding. Are you a cheesehead? A member of the KISS Army, A Harley enthusiast? All cults. We are sheeple. Whether we are in a religion (or not), politics, or we just love Coke over Pepsi. We are all belongers. Or as a business leader we can get the sheeple to belong to our Mafia. Be a Tony Soprano or Seth Godin and get your audience to join your Tribe.
- Tell the Story - People love stories. Since I mentioned Dave above I will use the interview I did with him as an example of story. Dave Lakhani has positioned himself as an expert in influence. He used the story of his growing up in a cult as a terrific background for his lessons in persuasion.
All of these six examples add texture and authority in finding your blogging voice.