Real Estate Marketing SEO Blog

SEO Nugget

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On flawed SEO logic: remembering simple scientific method helps. So if variables are not isolated it is quite difficult to make an authoritative declaration of causality. Only experience can be declared.Similar to believing that just because there are firetrucks at a fire means that trucks causes fires.

Why Do SEO

 The what and why of SEO.

 

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Socialized SEO Part I

The New SEO

SEO is and always has been about reputation management. But with the advent of social media it has swelled to include a number of factors that can expand or kill a business. Get the report.

This is the first part of a series of explorations into how social and seo are becoming closer and closer.

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As promised the Ebook has been taken off line and is being updated and then matriculated into the Socialized SEO Platform. Go over there and opt in for updates on the killer content.

"From 2008 to 2009, usage of consumer ratings and reviews increased to 25 percent
(+3) among IYP searchers and to 27 percent (+5) among general searchers.
Additionally, people who use social networking sites for local business information are
more likely to use consumer reviews (53 percent)... It's interesting that, while overall
usage of ratings and reviews is only 24 percent, its importance during the business
selection process is 57 percent! Because users of ratings and reviews heavily rely on
them to select a company to do business with, they should be a serious component of
any marketer's online strategy." Gregg Stewart, of TMP Marketing (a company that
conducts studies with Comscore)

 

 

 

 

 

 

 

 

 

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Five Trends That Have Changed the Internet

Image by Getty Images via @daylife

This year has seen a bevy of big time changes on the web. What is mentioned below may not have been born of this year, but they certainly have come into their own in 2011.

1. Facebook has changed the world with their social network with everything from toppling dictators,  revealing criminals, to changing how surfing the web is done.
2. Google it seems was moving away from the one that brought them to the dance. That is search. Their product line up was at times a virtual mess of products, many without much relevance to one another. They ranged from  various technical time wasters, to super sophisticated analytical wares for the ecommerce specialist. Until lately that is. As the giant is seemingly putting everything under one banner called their +1 social network. This should help to make things look less disorganized by them. And will perhaps be a better product offering than what Facebook does.
   
3. Group / Coupon / Daily deals advertising/buying.  Groupon has spawned a number of copycat group buying services and offshoots. Even Facebook and Google have gotten into the game. Forcing the commoditization of the webs products and services. Further bringing  more consumers to expect everything to be closer and closer to free. But I digress.
4. Mobile. By the end of this year the only phones sold will be smart phones. Since 33% of Facebook users use mobile to post. This number should grow as more people own phones and do with them what their older brother did with laptops. Is your website mobile friendly? If not call us and we can take care of that for you.
5. Reviews. Online marketing has become a reputation management activity. People can effect your reputation by links, likes, reviews, comments, posts and a number of other dastardly actions that I care not to reveal. Suffice it to say the consumer is in command. Choosing to treat your reputation online with less than serious attention can be a devastating endeavor.