The New SEO
SEO is and always has been about reputation management. But with the advent of social media it has swelled to include a number of factors that can expand or kill a business. Get the report.
This is the first part of a series of explorations into how social and seo are becoming closer and closer.
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As promised the Ebook has been taken off line and is being updated and then matriculated into the Socialized SEO Platform. Go over there and opt in for updates on the killer content.
"From 2008 to 2009, usage of consumer ratings and reviews increased to 25 percent
(+3) among IYP searchers and to 27 percent (+5) among general searchers.
Additionally, people who use social networking sites for local business information are
more likely to use consumer reviews (53 percent)... It's interesting that, while overall
usage of ratings and reviews is only 24 percent, its importance during the business
selection process is 57 percent! Because users of ratings and reviews heavily rely on
them to select a company to do business with, they should be a serious component of
any marketer's online strategy." Gregg Stewart, of TMP Marketing (a company that
conducts studies with Comscore)
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