Do remember Lady Gaga at last years arrival to the Grammy's? She was birthed from a giant egg!
If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person.
And if you have not told anyone your opinion, you at least have had the conversation in your head. Waiting for the right moment to spread the meme.
Very few of us can take a neutral position on Lady Gaga and her antics.
This "positioning" by her is nothing short of brilliant.
Of course she stands on the shoulders of of music and promotion giants such as Iggy Pop, David Bowie, and Madonna.
But while these performers reinvented themselves for every new album release. It seems Gaga reinvents herself for every appearance in the spot light.
In an industry scraping for profits. Gaga is one of the few performers who consistently makes money.
Kim Kardashian, Social Media and Reality TV
Have you ever wondered why Kim Kardashian can even exist in our vocabulary? Or Kendra Wilkinson? Holly's Word? None display any talent whatsoever as far as I can tell other than to titillate us with their "titilators" and more importantly their knack for self promotion. And the dollars are real folks.
Kim Kardashian brand will create by some estimates $1million a month and it all started with a Sex tape and hanging with a few other sex tapers like Paris Hilton.
This has been so dramatic a rise for basically doing nothing, that I have a conspiracy theory that Mrs. Kardashian had the tape incident written in as part of her publicity campaign to launch the family empire. But I digress.
Embrace Your Polarizer
So do I suggest that you go this route?
No no not at all. But in line with some of the stuff I have written in the past about Eddie Bernays, and polarization. Do not be afraid to offend. Because you simply cannot attract without offending.
And you cannot attract all. There will always be Man to a Woman, a Giants and a Yankees, a USC and UCLA. And I would suggest you never would have had an Obama without a Bush, or a Tea Party without an Obama.
So we live in an era of reality TV. Are you still trying to produce commercials?..or are you showing who you are. The social media is perfect to build your cult.
Because someone out there really does want to love you and your business;-) And some, want to reject you. Neither can happen without the other.