Follow the Yellow Brick Road! (Photo credit: momboleum)
All Roads Lead to the Casino
I stayed at the Luxor on my first adult visit to Las Vegas. When it was time to go to the airport I caught a cab.
So the cabbie asked how I liked the hotel. I said naively that it was great but they sure make you walk a long way to get anywhere from your hotel room.
He laughed and exclaimed, "all roads lead to the casino."
All Roads Lead to The Money Page
The casino concept is a terrific metaphor for catching prospects and clients. Traditionally, we wanted the consumer to get to our money site or page asap. But now days like honeypots we can ensnare our prospects into our content on a multitude of outposts where your prospect prefers to consumer their favorite content.
Having a strategy to syndicate that content is a smart way to repurpose and share your expertise across the web.
Some key principles to get right now.
Publisher not Blogger not Social Media Maven
Luxor hotel & casino by night (Photo credit: Wikipedia)
Tools to lay on your Yellow Brick Road
You will syndicate your rich juicy content through text, audio and video.
It will go to Google +, Facebook, Linked in, Twitter, Pinterest, Pinging sites, Industry sites and forums, etc. Each of these serve as a pathway to your Money Page. But unless you require a shopping cart for a transaction, they can call you as a lead from any of these juicey outposts that you place in your content stream.