Two big changes in the search engines this week.
One. Google has changed their local site listings again. First it was Places, then Google :ocal Plus. And now Google My Busines. This is just after Googles head of Plus,Vic Gundotr exited the division and company. Calling into question the capability of Google to make Plus relevant. The ramifications are yet to be known but we will let you know as soon as we go through all the details.
Meanwhile, Bing just did a deal with Apple. That means they will be the default search in IPhones and IPads. Traditionally, ranking in Bing has been very similar but easier to rank in than Google.
Many that got hammered by all of Googles changes over the past two years are still high in Bing. But Bing did not produce much traffic. It should increase significantly soon.
Think about what Bing has done. They have made deals with Yahoo, Facebook and now Apple. All of these firms have had a cantankerous relationship with Google over the years. Brilliant move.
Most experienced marketers have known that Bing traffic is a higher quality buyer, not a tire kicker like Google. Hopefully this proves out to be good news for websites.