Marketing SEO Blog

Why Marketing to Only Women May be Your Best Move This Year

Image by freddthompson via Flickr

 If you have been around real estate anytime at all then you know that the women pick the house. In fact, women have become a major economic force in our society.

Not only are they earning more. Married and Cohabiting women making 80% of all buying decisions. Women also make half of all business purchases. Women spend $5 trillion a year!

Not only that unmarried women have more money than ever. This is in part because women make up 66% of all College campuses and 46% of the workforce.

My goodness the women even wear the pants in my beloved sport of football! Yes that's right.  80% of all NFL purchases are made by women who are only 40% of the fan base.

Marketing to Women Rule #1
The rule is when you market to women you get the men!

Marketing to Women Rule #2
A Woman scorned by an industry is an industry in decline. The beer industry has traditionally been male and has watched the female market move to spirits and wine as this industry has been more appealing to women. Subsequently, men are also now drinking less brew and more wine and spirits.

The Biggest Dollar Demographic in Your Future

This in from the Wall Street Journal:

• Hispanics now account for more than 15% of the U.S. population
• Hispanics control more disposable income than any other minority group. The figure stands at $860 billion a year and is expected to hit $1.3 trillion by 2012.
• Between 2000 and 2007, 16 states -- among them West Virginia, Illinois and New Jersey -- saw their white population decline, according to the new Census data. Over the same period, whites accounted for a majority of population growth in only 11 states.
• According to the Pew Research Center, whites are projected to make up only 45% of the working-age population in 2050, down from 68% in 2005.
• The center projects that the share of Hispanics in the working-age population will double rising from 14% to 31%.

FROM WSJ

If this is not a wake up call to take the Hispanic Demographic more, seriously I do not know what is.

Universal Search and Real Estate

Real Estate SEO gets more complicated as the Natural Search results gets more crowded:

You may have missed it, but a few months back Google promised to start mixing their various other search results into their regular search. They call it....Drum Roll.........Universal Search.

Real Estate Video and You Tube, Blogs, News, Images, Local, and Google Base=Google Natural/Organic search results......

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Tim O'Keefe
HouseBlogger.com
SpiderJuiceTechnologies.com

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More reasons to attach yourself to the hispanic real estate market:

• The population of Hispanics will grow to 103 million by 2050.
• Currnetly 1:8 americans is Hispanic: 66% from Mexico, 14.5% form Central of south america, 9% Puerto Rico & 4% Cuba.
• Some say that 90% of Financial Services growth will come from the hispanic marketplace.
• Worth $200 Billion in new business next year.
• Hispanic owned businesses will grow 55% by 2010.
• Purchasing power will grow by $12 Trillion by 2010. (Bigger than Mexico's GDP)