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If you have been around real estate anytime at all then you know that the women pick the house. In fact, women have become a major economic force in our society.
Not only are they earning more. Married and Cohabiting women making 80% of all buying decisions. Women also make half of all business purchases. Women spend $5 trillion a year!
Not only that unmarried women have more money than ever. This is in part because women make up 66% of all College campuses and 46% of the workforce.
My goodness the women even wear the pants in my beloved sport of football! Yes that's right. 80% of all NFL purchases are made by women who are only 40% of the fan base.Marketing to Women Rule #1
The rule is when you market to women you get the men!
Marketing to Women Rule #2
A Woman scorned by an industry is an industry in decline. The beer industry has traditionally been male and has watched the female market move to spirits and wine as this industry has been more appealing to women. Subsequently, men are also now drinking less brew and more wine and spirits.