Real Estate Marketing SEO Blog

SEO Nugget

Image via Wikipedia

On flawed SEO logic: remembering simple scientific method helps. So if variables are not isolated it is quite difficult to make an authoritative declaration of causality. Only experience can be declared.Similar to believing that just because there are firetrucks at a fire means that trucks causes fires.

Why Do SEO

 The what and why of SEO.

 

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Socialized SEO Part I

The New SEO

SEO is and always has been about reputation management. But with the advent of social media it has swelled to include a number of factors that can expand or kill a business. Get the report.

This is the first part of a series of explorations into how social and seo are becoming closer and closer.

Click the ebook to download.

As promised the Ebook has been taken off line and is being updated and then matriculated into the Socialized SEO Platform. Go over there and opt in for updates on the killer content.

"From 2008 to 2009, usage of consumer ratings and reviews increased to 25 percent
(+3) among IYP searchers and to 27 percent (+5) among general searchers.
Additionally, people who use social networking sites for local business information are
more likely to use consumer reviews (53 percent)... It's interesting that, while overall
usage of ratings and reviews is only 24 percent, its importance during the business
selection process is 57 percent! Because users of ratings and reviews heavily rely on
them to select a company to do business with, they should be a serious component of
any marketer's online strategy." Gregg Stewart, of TMP Marketing (a company that
conducts studies with Comscore)

 

 

 

 

 

 

 

 

 

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Five Trends That Have Changed the Internet

Image by Getty Images via @daylife

This year has seen a bevy of big time changes on the web. What is mentioned below may not have been born of this year, but they certainly have come into their own in 2011.

1. Facebook has changed the world with their social network with everything from toppling dictators,  revealing criminals, to changing how surfing the web is done.
2. Google it seems was moving away from the one that brought them to the dance. That is search. Their product line up was at times a virtual mess of products, many without much relevance to one another. They ranged from  various technical time wasters, to super sophisticated analytical wares for the ecommerce specialist. Until lately that is. As the giant is seemingly putting everything under one banner called their +1 social network. This should help to make things look less disorganized by them. And will perhaps be a better product offering than what Facebook does.
   
3. Group / Coupon / Daily deals advertising/buying.  Groupon has spawned a number of copycat group buying services and offshoots. Even Facebook and Google have gotten into the game. Forcing the commoditization of the webs products and services. Further bringing  more consumers to expect everything to be closer and closer to free. But I digress.
4. Mobile. By the end of this year the only phones sold will be smart phones. Since 33% of Facebook users use mobile to post. This number should grow as more people own phones and do with them what their older brother did with laptops. Is your website mobile friendly? If not call us and we can take care of that for you.
5. Reviews. Online marketing has become a reputation management activity. People can effect your reputation by links, likes, reviews, comments, posts and a number of other dastardly actions that I care not to reveal. Suffice it to say the consumer is in command. Choosing to treat your reputation online with less than serious attention can be a devastating endeavor.
   

 



Six Ways to Get Traffic From Facebook

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How do you get traffic from Facebook?

• Likes
• Shares
• Comments
• Posts

I am not going to get into the intricacies of this so much as you can guess if you have any experience at all with Facebook.

However, lets get a bit more aggressive shall we?

How can we get our message onto more profiles such that we get more traffic.

• Engage other people.Sharing engages people with you. It does nothing for the engines until your content that you want found is shared or liked or tweeted etc. You engage to get folks to get into you and your stuff. So they will consume your content (maybe buy) and share your stuff. 
• Comment on other profile walls.
• Tag other profiles onto your pictures or videos. This puts your message onto their wall. Some people may not like this. One way around it is to ask if they will themselves tag their profile to a picture. Jonathan Altfeld asked me to do this for a flyer of his for a seminar. How could I help but say yes?

How to Get Listed in Google, Bing, Yahoo Locally

Google is and always has been important for traffic.

However, local search has risen to 30%-40% of the marketplace.

Find out how to get local listings in Google, Yahoo, and Bing.

Mind you that a listing is not a first page listing.

Contact us on how to get that.

Download Creating Local Business Listings on the Three Major Search Engines

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The Groupon of Real Estate

I recently met Dave from HouseTipper.com when one of his clients ran an insertion into RealEstatePressRelease.com

We hooked up for a textual interview to find out a little more about this company and the unique Group buying experience they provide in the real estate space. When I investigated them, I saw offers by agents like the one currently running on the top of their home page: "$2,500 cash back at closing when buying or selling a home with Regina Wagner".

What is HouseTipper?
HouseTipper is the first and only group buying platform created specifically for the Real Estate Industry. We offer consumers huge savings on Real Estate and Home & Garden deals. We've created HouseTipper as a central platform for the industry to showcase these deals and use them to help generate qualified leads. Deals are everywhere in Real Estate but sometimes they are hard to find and sometimes you don't get them unless you know what you are doing. Our goal is to change that.

How Does Your System Work?
Our platform works much like other group buying sites. We feature a great deal, we set a tipping point and if enough people buy the voucher then the deal is on. What's different about us is our types of deals.

We offer real estate agent deals, home builder deals, mortgage deals, leasing deals, time-share deals, home & garden deals, and real estate investment deals.  

What gave you the idea to start this company?
We liked the group buying model as a lead generation tool and thought it would be great to use to feature something else other than cheeseburger, botox, and Brazilian blow out deals. My partner and I both have worked in sales. We hated cold calling and didn't like buying expensive ads. The group buying model works and our deal-makers like it because there are no upfront costs.

Why wont a Realtor just go and use Groupon or Living Social instead of
HouseTIpper?
Good question. They could but Groupon and Living Social's focus is on high volume impulse buying deals, so I' not sure how much they want to be in this particular area. HouseTipper was created for the Real Estate Industry and we think it's deserving of its' own platform. Plus most Real Estate professionals don't want to be viewed as just another group buying commodity.

 How do you get buyers and sellers for your advertisers/Realtors?
We are getting some great deals on the site but the key is distribution. We are working on building up our subscriber lists in each city. In some cases we are working with advertising firms on behalf of their clients. They like the fact that we are flexible and they can integrate a HouseTipper deal page into their existing marketing campaign. We also work with online marketing consultants who are looking for new lead generation tools for their clients. Last but not least, we are also forming strategic partnerships with other Real Estate websites to give our deals even more visibility.

How did you get here? What did you do in your previous life? My partner is a 10 year Real Estate agent. I have a sales and marketing background. I called him up one day to discuss the idea. We then put our heads together and thought of all types of unique ways that group buying could work for the Real Estate Industry. So there you have it. The Groupon of real estate.

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6 Reasons Google Might Not Love your Site

Image via CrunchBase

Have you heard the Dr. Phil and Oprah line,"If you love yourself others will love you."

There are many websites out there that are self loathing.

Well Google will love your site only when you love your site. How does Google know you love your site? When you take care of it.

Here are 6 markers that prove to Google that you take care of your site.

Google May not love your site if:

1. You are not using updated and valid html code.
2. If you are using html from 2005 You have not updated your sites content since Bush was in office.
3. You have failed to place social markers on your site. (Facebook Likes buttons, Google +1, Twitter etc)
4. Your site is on valium instead of caffeine.
5. You site gets little traffic. Ye the rich get richer.

 

25 Ways To Get A Site To Link To You

1. Because you paid them for a listing in a directory.
2. Because you are a member of a trade organization.
3. Because people are discussing your products or services (Set up Google Alerts on your brand names. This is good reputation amnagement practices anyway).
4. Because you are a member of a local group or organization.
5. Because you create a terrific case study.Also take place in surveys and offer your own opinions.
6. Becasue you are joined to a specific demographic group. Join with like minded community.
7. Because you submit a tip or how to information.
8. Because you comment on a breaking news story.
9. Because you compile a resource list (linkbait).
10. Because you offer a discount.
11. Because you make a donation to a charity online that links back to you.
12. Because you support your local industry and they might link back to you.
13. Because you have a unique or unusual business or business practice. People love crazy ideas.
14. Because you are interviewed.
15. Because you offer an internship or job.
16. Because you attend an exibition. Make sure the organizers know you exist.
17. Because you buck a trend or ride a wave.
18. Because you publish a video on your site.
19. Because you publish videos on Youtube
20. Because your products or online information makes great gifts.
21. Because your help your audience make or save money.
22. Because your products or services are healthy.
23. Because you support a local College(EDU links are believed to be very helpful for SERPS)
24. Because you seek help and ask a sensible question.
25. Because of reviews of your products or services (Google Places, Yelp, etc)

This linking list was provided by wordtracker my favorite keyword research tool.

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The Dirty Truth About Facebook Marketing

As entrepreneurs we all love the game.

You know the game. The next big thing. And online the next big thing is every other day. Often times I need to council my clients that they need to blog or publish to be successful online. More often than not it falls on deaf ears because it is not very fun. Blasting crap all over the net is easier and less work.

A little Fun from Jack and Tom with Today's theme.

Facebook Killed Plug N Play

As business people we fight long and hard to scale everything we do. So Realtors used IDX. And syndicated using tools from their IDX providers or tools like Postlets.com. Other industries are not so lucky to already have a built in content mill ready to churn out to the masses.

Either way social media, particularly Facebook has made the Plug N Play a death trap. Sure scale is important. But it is called social media for a reason.

Social Democracy

When you essentially spam Facebook just to spam Facebook, you will never know that your post was called spam, or you were removed from ones wall. Call it Social Democracy. There is no dislike button on Facebook. But what I described quietly serves the same purpose.

Look at your own profile of "friends" see how often they:

• Post on their own profile.
• Engage others via Comments or Likes.
• The last time they were active.
• What is the quality of the commentary on others posts and on their own?

Finally The Dirty Truth of Social Media

There may be 700 Million + folks on Facebook, but this little experiment will prove out that there is not as much socializing going on as the numbers might imply. And that can serve as your trap or your opportunity to spread your message. People do not know what to do when they get onto the social media. Engage them and you can easily become a thought leader in your niche.

However, do not fall into another trap whereby you go around asking if someone wants to buy your stuff. Socialize with them and talk about things that they care about.  Think of it as a giant Chamber of Commerce meeting.