Robert Cialdinis Six Drivers of Influence
I recently was on my daily walk and went past a new Super Market that just opened. I am actually pretty excited as it is literally a block and a half away. The Albertsons closed down about a year ago and we have had to drive about 3 miles to the closest market.
Anyway, I was walking across the driveway and the cars were lined up to get in. I looked in the parking lot and it was completely filled.
Hmmm. To the untrained & easily swayed I would have thought, " my GOD they are making a killing". I remembered that a few days ago before they were even openthat I noticed the lot was half filled with cars.
Could it be that like a Piano player seeds his Tip Jar, they were seeding the parking lot?
It seems to be working as the place never has any parking spots, thus unconsciously making us all think that this once empty piece of commercial real estate is THE new Hep place to shop for food.
High Fives for them.
They are clearly using one of Cialdin's Influencers called Social Proof.*
I cannot wait to shop there to see what other Influencers they are using to get me to part with my dollars.
Can you see how this might work for an open house or house showing?........Yah. Do it. It is magical.
*http://en.wikipedia.org/wiki/Robert_Cialdini Or Just Get the Book: