Real Estate Marketing SEO Blog

Color Part II

We recently reported that the consideration of your color as important in your marketing and home staging.

Ford Motor company has found that "40% of consumers will turn to another brand if they cannot find the vehicle color they want".

In fact, Ford Motor Company is moving to a choose your color model of Paint color that is all GREEN. Meaning that it is not only a Eco friendly paint, but many of the colors inply a "green freindly" shade.

Is Your Professionalism Killing Sales?

Somewhere in between Sales 101 and our first time in the "Sales Box" of a car dealership, most of us came up with what professionalism should and should not be.  I think most decide, "whatever I just went thru in that dealership is what I don't want to do to people".

NAR has somehow led an industry that is wrought with lightweight sales training and has defined (better said, mislead) what should be the definition of professionalism. The behemoth organization's attempt at adding professional designations that require time and money by the "flock", but in reality add little value to an agents bottom line.

CRB or CCIM does not hold parallel value as "CPA" .The industry can try and pretend these cute acronyms mean anything. I always look at the top producers. DO they have these acronyms next to their name? Not many do.The reality is that a designation and education has always been lightweight and misdirected in the Realty Industry.

Maybe my own licensing test should have been a clue. I recall when I took my California Licensing exam that there was a multiple choice question on the meaning of "deciduous". Almost 20 years later that moment sticks with me. (I won't even answer what the definition means, but suffice it to say it has nothing to do with selling real estate).

More Cialdini

OKAY I went on an Ice cream run last night for the kiddies. ( I admit it I indulged also!)

I got to check out what this new supermarket was all about. (see my last post on Social Proof).

Turns out it is an Asian Market. Torrance has a huge Asian community and well there ya go. So maybe the cars were not all about Social Proof. But another Cialdini Principle can be witnessed.

The principle of exclusivity or scarcity. There are not too many markets of this type. So it is a hit within its niche. Scarcity is built on the idea of the less something is available, the more it becomes desireable.

"How To Be more Successful than Reality"

I recently was on my daily walk and went past a new Super  Market that just opened. I am actually pretty excited as it is literally a block and a half away. The Albertsons closed down about a year ago and we have had to drive about 3 miles to the closest market.

Anyway, I was walking across the driveway and the cars were lined up to get in. I looked in the parking lot and it was completely filled.

Hmmm. To the untrained &  easily swayed I would have thought, " my GOD they are making a killing". I remembered that a few days ago before they were even openthat  I noticed the lot was half filled with cars.

Could it be that like a Piano player seeds his Tip Jar, they were seeding the parking lot?

Some Thoughts On Persuasion

I experienced some interesting lessons in persuasion personified lately. So I thought I would pass them along to you.

The other day my wife tells me that she is going to buy flowers for the two kids teachers.

My cheapo-kneejerk reaction was to say, "don't spend more than about $20 each". She replies immediately, "It isn't like I am going to spend $60 each for goodness sake".

I remember my brain going into a wierd spin and agreeing with her without any choice.

What she did of course (unbeknownst to her) is deframe my point of reference thru a psychological technique that is used in sales all the time. Tony Robbins calls it "Comparing and Contrasting".  We see marketers use this pricing structures all the time.

And another distinction was a telemarketer calling me today for a survey about the state of the business climate from a small business persepctive. I told her, "I work too many hours as it is, I really don't have time".

It then struck me. Most small businesses that are doing well will probably not have the time to take the survey. So the only people that do answer will be small businesses that think the state of the business climate is bad.

Again as to take from Tony Robbins, and I paraphrase, "The power of the answer comes from the question."