I have over the years poo pood the hype of social this and social that. 2.0 this and that. User generated content. The so called conversation.
Suffice it to say, that in a sentence 2.0 to me is nothing new. It is very good MAC make-up on WEB 1.0 and even WEB 0.5 ;-) I know that's two sentences.
The biggest value of whatever it is, is that it is a marketers dream. See any real people socializing for the pure joy at Facebook? Not much. But boy we are all twittering and poking wondering where the dollar is.
However, as I have done, and many in my circle understand is that what the social media is great at is getting a message syndicated quickly and exponentially.
I have also posted that over the years that if you want to watch the future of the net, then watch the political races. In 2004 we saw Howard Dean do miracles for his career on the net. (Seriously, how can a guy who is Governor of a State that does less business than many metros become as powerful as he has become so quickly?).
Well, watch the Obama campaign as they are gearing up to man a web "propaganda" machine to get the word out. I am not a fan of the guy, but I am a fan of good marketing. This I cannot wait to watch!
The mistake they need to watch out for however is singing to the choir. If they wish to expand their base they need to not do what most of the real estate conversational blogs are doing. They need to target their prospects specifically by going into their social hangouts online and winning them over.
They also need to get their large base of social posters energized to spread their message. This will be interesting to watch.
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How To Dominate Your Local Real Estate Market-Dave talk about real estate marketers, but he is pulling from his knowledge of human persuasion and behavior. His new book Subliminal Persuasion is a must read to understand propoganda in America and its roots. Very surprising.
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