Borrell Assoc. just announced that they believe that the Yellow Pages are all but dead.
Over the next five years, we are expecting 39% of the ad spending on print yellow pages to vanish. After 12 years as an advertising medium, the Internet has finally reached small-business owners with viable marketing opportunities in the form of keyword advertising, interactive directories and low-priced online video commercials. The recession appears to be triggering the shift. Click here to download an executive summary or the full report.
Interestingly, they say that by 2012 streaming video advertising will surpass all other formats, including banners and paid search. The report includes local online spending estimates for search advertising and streaming video for 210 markets.