WordPress (Photo credit: Adriano Gasparri)
There is an ongoing major attack on Word Press blogs by the (in my best GWB voice)"Evil Doers" overseas.
Not to make light of the severity of this but they are evil. I won't go too much into the background of this attack other than to say it is coming to your Word Press site if it hasn't already.
In particular it is coming at cache programs. These are plug ins that allow for your site to be faster loading and something that is huge to comply with the Google Caffeine for SEO.
Again I am trying not to write this from a technicians point of view but yours perhaps and someone too busy to worry about just one more thing. But this thing could take your site down. Or have it sending out nastys. So be aware.But also know that this is not some isolated event. It can happen often.
Thus learn to update your themes and elements and Word Press itself to stay up with not just the security side of things but also the functionality of the software.
This is where Word Press will ask you to update.
Oops...Looks like I was late updating my plug ins over at Socialized SEO.
The nest step is to use a good security plug in. There are free and paid. I won't make any recommendations but get something. These tend to get technical. I would not do this stuff unless you have the chops to mess with server settings.
Backups are an important piece also. Make sure your host has access to backups. Also there are backup plugins and even an export in Word Press that allows you to export out your text.
We do provide analysis of server set ups as well as your over all site anaysis for traffic and conversions.
That is available here
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Getting traffic is great, but worthless if you don't get leads. So I offer you 4 reasons why you are not getting the leads you are used to getting.
Economic-The economy has made viewers picky and less apt to commit to a registration.
Distraction-The social media. Facebook, Twitter, et al. More and more people are spending their free time finding conversations and links at sites like Facebook.
Commodity-The dilution of control of listings inventory. Sites like Trulia, Zillow, and other classified websites have taken over the web. The listings inventory has gone from a Realtor controlled event, to an easily accessed commodity on the web.The only way to decommoditize your business is to let the world know YOU. Not hiding behind a banner. But you.
What are you about and how does that help your prospective client? Most of the way hyperlocality is taught is wrong. Hyperlocality is about your marketplace and how it relates to the local resident's concerns and desires for their home life and the area surrounding it. Bring your world to your website. Be an advocate for your market.
You need to explore and demonstrate your Unique Selling Proposition. Not just saying it. But demonstrating it through your publishing of blog posts, articles, social interaction and posts, etc.
What is your most wanted action on your publishing? What do you want them to do?
Other Focuses-What other content can you feed into your web site? APIs, Feeds, Widgets can bring in targeted content that your MLS/IDX does not provide. Your brokerage needs to collaberate and publish as a team. Look at Trulia. It has a clasified listings site that has evolved to include market data as well as market FAQ's, and blogs. All provided by the Realtor community. As they and other similar Vortals dominate your city searches in the engines. And you haven't even received a thank you note.
Explore the conversation going on in your prospects mind and enter it. Go after General but also Specific keywords to attract buyers and sellers.Today, the market in most geographies in the country is distressed. The distressed homeseller is looking up phrases like, "how to avoid foreclosure", "Il foreclosure laws", "Loan modification in Peoria, Il", etc.
Image by aphrodite-in-nyc via Flickr
Why blog is the wrong question. It is why publish?
The internet is about publishing content. Some you can pull in and scale with api's (api is a way to pull in feeds of data like IDX or other information) and such. Some you cannot. If you can pull it in, so can someone else.
So the big diferrentiator is your editorialized opinion. Your view. Your take on things.
It is what makes your site unique compared to all the other me toos or commodities out in the marketplace.
Image by wallyg via Flickr
Publishing a blog for market share is more akin to an opinionated editorial than a news piece. Here are 5 ways to find your voice in your blog:
All of these six examples add texture and authority in finding your blogging voice.
+How did hyperlocal emerge?
+Two types of hyperlocal as it is sold and why it is wrong
+And why that benefits you
+Why it is nearly impossible to get content feeds for the hyperlocal area and why it is your opportunity
+Four ways to create hyperlocal content
+The only way to sell in the new economy
Get a course on building content: http://www.spiderjuicetechnologies.com/content
When blogging first hit the scene it was seen as a panacea to expensive SEO and webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that preceded blogs as a household name certainly helped to grow the medium.
Blogging and pinging was instant Google love back in the early 2000's. Obsessions with long tails and link schemes like blog rolling and blog carnivals often gave birth to websites more interested in the shiny new media than business building . Conversing with competitors and fellow bloggers than potential clients and customers.
A. Get link juice
B. Get Traffic back to your site
C. Get Authority in another community.
If you run a website with open comments then you have felt the pain in the keester of having to delete stupid commentary.
And I am not just talking about the obvious comments like, "great one". I am talking about the guy who writes that is wonderful good going.
This person is missing out on the authority juice that can come from the readership in this community who will be so delighted and so intrigued by his commentary. That they will want to visit his brand. That authority juice is human. Better than anything Google can ever algo out.