There is an ongoing major attack on Word Press blogs by the (in my best GWB voice)"Evil Doers" overseas.
Not to make light of the severity of this but they are evil. I won't go too much into the background of this attack other than to say it is coming to your Word Press site if it hasn't already.
In particular it is coming at cache programs. These are plug ins that allow for your site to be faster loading and something that is huge to comply with the Google Caffeine for SEO.
Again I am trying not to write this from a technicians point of view but yours perhaps and someone too busy to worry about just one more thing. But this thing could take your site down. Or have it sending out nastys. So be aware.But also know that this is not some isolated event. It can happen often.
Thus learn to update your themes and elements and Word Press itself to stay up with not just the security side of things but also the functionality of the software.
Oops...Looks like I was late updating my plug ins over at Socialized SEO.
The nest step is to use a good security plug in. There are free and paid. I won't make any recommendations but get something. These tend to get technical. I would not do this stuff unless you have the chops to mess with server settings.
Backups are an important piece also. Make sure your host has access to
backups. Also there are backup plugins and even an export in Word Press
that allows you to export out your text.
We do provide analysis of server set ups as well as your over all site anaysis for traffic and conversions.
Since then many have said that yes SEO is dead. As Google has changed time and time again. Over the next few weeks I will be chronicling some of these deep changes that are effecting your website and your social graph right now.
Its a Social World In a nutshell Google blinked. And much of that has do with the velocity of content being created in the social media. Facebook, Twitter and more. And now the new kid on the block Pinterest is digging into the Facebook Traffic.
Its about the data. Google's and Facebook's business is not search and Social. It is datamining. While Google has been changing many have complained that Google is no longer relevant. That is the point of search relevancy isn't it?
Google's job is guessing at your and my behavior such that they can serve us relevant advertising.
Google grabs that data through all the data it gets from your cookied searches, visits to websites with adsense, analytics etc, your signed-in behavior, and your Google Plus behavior and your Android phone locations and behavior.
The world just got smaller. Do a search in New York and chances are real good that Google will serve you local results having to do with services in New York. Google Places dominates the local searches with at least 4 results. Often times number 1 of yesterday, is now possibly 8.
Littered within that search will often be images and videos. We ran a post years ago that some day Google will be the new Yellow Pages. That day has come.
Disinformation. Google has succeeded largely from incredible public relations to compliment their just good enough search engine. With their online personalities, they have been able to spread vast and complicated concepts to misinform what is/was actually going on.
The more things change the more they stay the same. Google has always been about links, then the title tag and matching h tags. This concept has not changed. Its just that there is less of the same coveted prize called organic search results for you to grab.
Less competitive terms are easy as they have always been and the super competitive keywords will continue to be difficult to get.
Links have expanded in their definition. Links are 80% of the game. But now you have likes, Google pluses, and other social markers that Google desperately is trying to track. I call these social noise makers.
One reason Google has moved forward with Google Plus as an answer to Facebook, and recently adding SearchPlus Your World is that they were being blocked out of tracking social graphsof the biggies Twitter and Facebook.
Additionally local citations, or your business name, address, city, zip and phone weigh heavily for your Google Places (local) ranking. They serve the equivalence of links in local search.
To make things more crazy. Your website will need to adjust for mobile phonessome day soon as more and more searchers are using mobile phones to search the web. Soon to out number desktop searchers.
The long term answer is to get strategic and hire a firm like Spider Juice Technologies who can help you get your arms around the changes, while not getting swallowed up by all the marketing hype.
Step 1 is to embrace the fact that you must become a publisher of your own unique content, ghost written content, curated content, and collaborated content if you are to survive in this ever changing online environment.
Because the fact is. Google simply doesn't need you anymore.
Why Isn't Your Real Estate Website Getting Leads Anymore?
Getting traffic is great, but worthless if you don't get leads. So I offer you 4 reasons why you are not getting the leads you are used to getting.
Economic-The economy has made viewers picky and less apt to commit to a registration.
Distraction-The social media. Facebook, Twitter, et al. More and more people are spending their free time finding conversations and links at sites like Facebook.
Commodity-The dilution of control of listings inventory. Sites like Trulia, Zillow, and other classified websites have taken over the web. The listings inventory has gone from a Realtor controlled event, to an easily accessed commodity on the web.The only way to decommoditize your business is to let the world know YOU. Not hiding behind a banner. But you.
What are you about and how does that help your prospective client? Most of the way hyperlocality is taught is wrong. Hyperlocality is about your marketplace and how it relates to the local resident's concerns and desires for their home life and the area surrounding it. Bring your world to your website. Be an advocate for your market.
You need to explore and demonstrate your Unique Selling Proposition. Not just saying it. But demonstrating it through your publishing of blog posts, articles, social interaction and posts, etc. What is your most wanted action on your publishing? What do you want them to do?
Other Focuses-What other content can you feed into your web site? APIs, Feeds, Widgets can bring in targeted content that your MLS/IDX does not provide. Your brokerage needs to collaberate and publish as a team. Look at Trulia. It has a clasified listings site that has evolved to include market data as well as market FAQ's, and blogs. All provided by the Realtor community. As they and other similar Vortals dominate your city searches in the engines. And you haven't even received a thank you note.
Explore the conversation going on in your prospects mind and enter it. Go after General but also Specific keywords to attract buyers and sellers.Today, the market in most geographies in the country is distressed. The distressed homeseller is looking up phrases like, "how to avoid foreclosure", "Il foreclosure laws", "Loan modification in Peoria, Il", etc.
Why blog is the wrong question. It is why publish?
The internet is about publishing content. Some you can pull in and scale with api's (api is a way to pull in feeds of data like IDX or other information) and such. Some you cannot. If you can pull it in, so can someone else.
So the big diferrentiator is your editorialized opinion. Your view. Your take on things.
It is what makes your site unique compared to all the other me toos or commodities out in the marketplace.
Publishing a blog for market share is more akin to an opinionated editorial than a news piece. Here are 5 ways to find your voice in your blog:
Write Your Passion - If you care about something it is much easier to write with more emotion and that will come through in your words and text. Emotion adds texture to your words.
Write About Your Expertise- Its much easier to write about a subject that you know. And if you do not know about your topic go find out. Claim your guru status and your authority over that subject matter will shine through.
Write About Your Unique Perspective - Do you have an opinion? I bet you do. I bet you have a religious, political, musical, business, etc. If you do not then why should anyone hire you? Don't be a fish. People want to know who they are dealing with.
Tie Your Personal Life as It Relates To Your Audience and Your Business - Do you volunteer? Coach youth sports? Are you walking the walk for breast cancer? You get the idea. Use your voice to help promote your cause. You can also tie lessons from your causes to business as it applies to your audience. Recently in a video seminar I published, I tied a football coaching lesson I learned from Pete Carroll to running a business. Doing this puts texture around your life and your services.
Claim Your Inner Soprano - On the football team that I Coach I jokingly call it my cult. I was introduced to the idea of cult influence by Dave Lahkani who grew up in one! But the same influencing dynamics that goes on in a cult. Occurs in gangs, the mafia, and branding. Are you a cheesehead? A member of the KISS Army, A Harley enthusiast? All cults. We are sheeple. Whether we are in a religion (or not), politics, or we just love Coke over Pepsi. We are all belongers. Or as a business leader we can get the sheeple to belong to our Mafia. Be a Tony Soprano or Seth Godin and get your audience to join your Tribe.
+How did hyperlocal emerge? +Two types of hyperlocal as it is sold and why it is wrong +And why that benefits you +Why it is nearly impossible to get content feeds for the hyperlocal area and why it is your opportunity +Four ways to create hyperlocal content +The only way to sell in the new economy
When blogging first hit the scene it was seen as a panacea to expensive SEO and webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that preceded blogs as a household name certainly helped to grow the medium.
Blogging and pinging was instant Google love back in the early 2000's. Obsessions with long tails and link schemes like blog rolling and blog carnivals often gave birth to websites more interested in the shiny new media than business building . Conversing with competitors and fellow bloggers than potential clients and customers.
There are only three reasons to publish anything on he web.
A. Get link juice
B. Get Traffic back to your site
C. Get Authority in another community.
If you run a website with open comments then you have felt the pain in the keester of having to delete stupid commentary.
And I am not just talking about the obvious comments like, "great one". I am talking about the guy who writes that is wonderful good going.
This person is missing out on the authority juice that can come from the readership in this community who will be so delighted and so intrigued by his commentary. That they will want to visit his brand. That authority juice is human. Better than anything Google can ever algo out.