Real Estate Marketing SEO Blog

What They Are Not Telling You About Hyperlocality

Today is Take My Gloves of Thursday!

part 1:

+How did hyperlocal emerge?
+Two types of hyperlocal as it is sold and why it is wrong
+And why that benefits you
+Why it is nearly impossible to get content feeds for the hyperlocal area and why it is your opportunity
+Four ways to create hyperlocal content
+The only way to sell in the new economy

part 2:

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Get a course on building content: http://www.spiderjuicetechnologies.com/content

Twitter Saved the Blogging Star

Getting Back To Blogging Basics

 When blogging first hit the scene it was seen as a panacea to expensive SEO and  webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that preceded blogs as a household name certainly helped to grow the medium.

Blogging and pinging was instant Google love back in the early 2000's.  Obsessions with long tails and link schemes like blog rolling and blog carnivals often gave birth to websites more interested in the shiny new media than business building .  Conversing with competitors and fellow bloggers than potential clients and customers.

Comment Spammers Are Not Just Retarded They Are Ignorant

There are only three reasons to publish anything on he web.

A. Get link juice

B. Get Traffic back to your site

C. Get Authority in another community.

If you run a website with open comments then you have felt the pain in the keester of having to delete stupid commentary.

And I am not just talking about the obvious comments like, "great one". I am talking about the guy who writes that is wonderful good going.

This person is missing out on the authority juice that can come from the readership in this community who will be so delighted and so intrigued by his commentary. That they will want to visit his brand. That authority juice is human. Better than anything Google can ever algo out.

How to Beat Gain Marketshare and Crush Your Competition

Putting Strategy into Your Content Production

Its like freaking out before a Midterm. Most small business owners struggle with content.

"What do I talk about? What do I say?"

Answer this question and you have a beginning:

Ask yourself,"in the grand scheme of things why do you or your business matter to your marketplace?" If it doesn't matter you have a larger problem than just missing web content. 

From your market position begin to ask yourself about what your marketplace needs to know prior to getting close enough to ask you an intelligent question.

That is where your potential client is when they read your content.

We have all been in those spots where we are asked by a salesperson, "can I help you?". And we know we need help but have not a clue of what we need help with.

This is also why you publish content.  You publish to claim your authority over your market and to elevate yourself above the pretenders that nip at your business and chip away at your market share.

The good news is that your competition has neither the desire or the know how to create useful and meaningful market centric content. 

As they say Content is King. Actually meaningful content is king.

Making a Case for Blogging and Social Media

I cannot sleep this morning and sooooo. I suppose it is in my morning slumber I gather these moments of clarity. Sometimes you have to just remind oneself of why you do what you do. It is in this moment of reflection that reminds us of our original intent but also re-energizes us with new distinctions. And when virtually the same words still seem new,then perhaps you really have something of value.

So this early AM I ask myself, "why blog"? If you notice I have not been very active of late. I need that juice. SO I ask, "why blog"? And then....

"Why have a website"? "Why Tweet or participate in FaceBook?"

Authority through thought leadership.I guess the more things change the more they stay  the same.

Don't Buy SEO From US

Interesting take on a subliminal technique. NOW, Don't Buy SEO from us. he hee hee.

Related content:

Election Special: Whatever You Do, Do Not Vote For This Candidate
Subliminal Selling
Dave Ends the Real Estate Recession!

Blog Blazing: Modeling The Bloggers

Today's interview is with Stephane Grenier the author of Blog Blazers.
He researched the top 40 blog marketers online and then interviewed them. He asked them the following questions:
1. What makes a blog successful?
2.How long does it take to be a successful blogger?
3.What blogs do you recommend for others to read?
4.Whats your best advice as far as content and writing for bloggers?
5.What are you main methods as far as marketing your blog?

There are more but you get the idea. This is a most have and a treasure trove of actionable information.

I interviewed Steph and he helped to mark out several concepts that may be useful for you.

Some of the tips he gives:

• Own your own domain.
• Headlines are important.
• Value your community, offer something of value, give them a reason to come back to the site.
• Focus on a topic, not everything.
• Revenues are not necessarily directly from the blog, the blog is an attractor to the service.
• Blogs create authority, and reputation. So they find you.
• Is commenting a necessity?
• How are the Pros using social media?
• His take on Twitter and Social Media.

A list of his interviewees and their blogs:
http://www.blogblazers.com/bloggers

Stephane Grenier FollowSteph.com
Stephane founded LandlordMax Software Inc in 2003, a company specialized in selling property management software to real estate investors, property management companies, banks, and cities. Since its beginnings LandlordMax has continued to grow, with sales in almost every continent of the world.