Mary McKnight of RSS Pieces has advocated ghost writing your blogs. I have always believed it is better to do something crappy than not at all. So I guess you can gather that I do not recommend ghost writing, but it certainly is better than nothing. However, I believe this issue strikes at the heart of a blogs real value.
Many might read my posts and think I am anti everything Internet. In fact, I am anti hype. And thus, like to poke holes into the hype of the day while illustrating the opportunities.
Only 12% of the Internet read RSS. And...
A majority of Americans do not read political blogs, the online commentaries that have proliferated in the race for the U.S. presidency, according to a poll released on Monday.
In fact, many more people do not know that they are reading RSS and blogs. They just do not know it. Furthermore, where does a blog, RSS and a traditional website begin and end? And there my friend is the opportunity!
Ford Motor company has found that "40% of consumers will turn to another brand if they cannot find the vehicle color they want".
In fact, Ford Motor Company is moving to a choose your color model of Paint color that is all GREEN. Meaning that it is not only a Eco friendly paint, but many of the colors inply a "green freindly" shade.
The question of posting your own listings have come up in the blogosphere.
I for one think it is a great idea. I wouldn't post the typical drab MLS listing with its acronyms and such. This is your chance to show video, lots a pictures and to wax poetic about the house.
Some ideas for blogged listings:
Home Owner Interview video. This is the Internet, commercials are out, gritty is in. We want the bottom line. What is so special about the local school. I can tell you that I have a wonderful story of our local educators.
Information on the local schools. Again how about an interview with the principle?
Parks, facilities for older folks,facilities for kids, community gatherings. Video or picts are perfect for that.
Note: When taking pictures or video for goodness sake put people into them. This is what sells. Its just like asking someone to imagine what their couch will look like over in that corner. It allows them to dream a little.
I know this is going beyond the basic, but I really have thought listings on a blog a no brainer. So what? I know Dustin has said he is against it in the past. While Todd and Gregg are open to listings.
Again, I think it is the right thing to do. It is the #1 reason why people come to a real estate website after all. However, it is a blog also which allows for your creativity. So sell it by using the blog CMS and showing off the property.
The recent article of last month in my Big City paper, the LA Times elevates realty blogging to a place of absolute necessity and almost web royalty. The takeaway seemed to be just blog and success will come. Which of course reminds me of the old Web 1.0 adage, "build it and they will come". Which site owners eventually find to be untrue.
It seems with every new emergence of a platform comes a love affair. But let's focus on the current love affair with Blogging.
Blogs are just websites. There is nothing magical about them other than they give a user the opportunity to easily write and post content. Stuff they should have been doing on their traditional website. And it is easy to ping web service directories.
Here is the secret to getting traffic: Create content and get lots of links. The end. (of course if the content is not focused you get untargeted traffic. And try competing for a popular keyword without getting a ton of inbound links).
I am in the process of writing a rather lengthy piece on how marketers can use the social net to help push along a story. Regardless of intent-good or evil.
Coincidentally, I started getting a series of comments that appears to be from a bubble blog on the positiveonrealestate.com directory of Positive real estate stories. And on this very blog. I first received a comment on what the poster felt was a bad guy/mortgage professional. It was a good story, but I didn't want to post it because I felt it may be meant as a way to bring negativity on this antagonist. And quite frankly with the blog suits going on I didn't want to post something I really do not have the time to investigate and form an opinion.
So I deleted the post. Interestingly I get a few more comments, now under the name of this particular antagonist/mortgage guy. All listing lending websites and his links I assume.
So, I gotta delete them all as I have a feeling this is part of an attempt to market an opinion that I want no part of.
I thought this interesting enough to post it here for your amusement and more importantly to see how one can market ideas often thru stealth means.