Create Content or Die
The lesson in this post is about the need for creating content if you plan to survive online in 2010 and beyond. In order to understand this new market driver, we need to take a peek into market trends and history.Google real estate part of Google maps. This has happened just while NAR was announcing their intent on building out their own national database. Snooze you lose I guess.
What is most interesting is that while NAR moves at a snails pace. Ironically, Google gets their data spoon fed from Realtor sources nearly in real time. In other words, if the Realtors stopped giving them listings, then Google would not be able to provide this new feature other than fsbos.
Of course, neither would real estate verticals like Trulia survive. But of course the nature of taking a listing is to sell the listing. So it has always seemed counter intuitive if not downright non fiduciary to hold onto a listing with such tight fists.
Givin' Away the Farm
MLS syndication has been a source of controversy since the beginning. To the best of my knowledge I was the first to write about the ultimate demise of the MLS system as far back as January 2005. Since the start of this blog I have pontificated about the MLS system, and the giving away of Realtor data.