Marketing SEO Blog

How Do You Sell a $40 Million Dollar Home?

Frank McKinney will show you how to sell a $40 million dollar home and much more. This eye opening interview reveals gobs of Luxury Home marketing as well as how to live a life you want and desire.He covers open houses, website marketing and even how social marketing helped sell one of his uber mansions.

The Wall Street Journal calls him the real estate rock czar. Find out how from this developer builds mansions for the uber rich. Real estate “artist", philanthropist, author. Get ready for PT Barnum mixed with Rock n Roll real estate.

Notable quotes:

• The true show happens when you walk into that house.
• When asked Who on earth will buy this? "All it takes is one".
• Describing the worlds first floor made of "water". "Sensory overload/intoxication."
• "I'm a doer. I go out and do . I don't talk about it. I make it happen."...."I'm not going to follow headlines, I'm going to make them".

ERA Repositions Brand

Anne Blumenstein
ERA's new VP of Marketing
anne.blumenstein at era.com

ERA Real Estate recently concluded their International Business Conference (IBC) and Anne Blumenstein joined me for Fun Friday to discuss their new moves and how agents and brokers alike may learn something from this new rebrand effort. Laugh at me as I put my foot in my mouth within the first 30 seconds of this interview.

ERA Brand Map

Anne Blumenstein is vice president of marketing, ERA Franchise Systems LLC. She is responsible for the shaping, development and execution of the company's market-facing direction and all marketing strategies and functions in the communication of ERA Real Estate's value proposition to its affiliates and their consumers. Blumenstein's group ensures the implementation of a range of marketing initiatives that includes interactive marketing, advertising, public relations and direct marketing Anne also works with franchisees to assist them in optimizing the value of their affiliation with ERA Real Estate.

Blumenstein joined ERA Real Estate in 2009. Prior to that she served as vice president of field marketing and media for the Carl's Jr. division of leading fast food operator CKE Restaurants where she oversaw local restaurant marketing, media planning, advertising placement and consumer promotions. Additional marketing and franchise experience includes work with the Jack in the Box restaurant chain, Einstein Noah Restaurant Group, Inc. and McCormick & Schmick's Seafood Restaurants, Inc.

Experienced in the targeted use of digital marketing, social media and public relations, Blumenstein brings more than 20 years of integrated marketing experience to her new role, as well as a successful track record of developing franchise support and growth models.

Anne Blumenstein earned a BA in Economics from Humboldt State University, and an MBA in Marketing from Loyola University Chicago.

How to Sell in the New Economy

Eric Lofholm

How to Sell in the New Economy

I recently interviewed Eric Lofholm who is a Master Sales Trainer who has trained tens of thousands of sales professionals nationwide. As a top-producing sales representative for 3 different sales organizations his consistent track record of regularly outperforming his fellow sales reps earned a reputation of success that follows him to this day. Eric has been trained by the top trainers of his time including: Anthony Robbins and Dr. Donald Moine Ph. D. as well as countless others.Many of America's top companies hire Eric regularly to train, motivate, and inspire their sales teams.

I asked Eric to share with you his top ideas and strategies for your success in today's selling environment. He offers a treasury of advice and resources to compete and dominate in this new economy.

Check out our related interview about called Dominate Your Market in 90 Days or Less with  Dave Lakhani

How To Get More Commissions With a Simple Lesson

Real Estate Alchemy
There is a good chance that your clients are missing thousands of dollars of cash flow. All you have to do is show them where it is.

What if you could offer your favorite Investor clients the knowledge that they are sitting on  tens of thousands of dollars in untapped equity? There is a very good chance that your client has never heard of these rules, while you just might have created a client for life.

The first half of the interview is how AmiLynne Carrol and I met on FaceBook and how she saved me from the bizarre ID theft a few weeks ago.

But more importantly she will share with you how she uses FaceBook for networking to build her business. Not for Socialization per se.

The Facebook stuff is in the beginning while the Investor stuff is about half way through the interview.

Here is AmiLynne's information:
AmiLynne Carroll
RUI Financial Services
Specializing in the Application of Cost Segregation

Podcast Numbers

A Forrester Research Inc. report from January 2007 said that 10 percent of North American online consumers listen to podcasts monthly, up from 1 percent in late 2005.

Exclusive Podcast with Stefan Swanepoel

The Top Real Estate News Makers of 2007

(read down to get free shipping on the new book)

Download MP3

Stefan goes Back to the Future as he explains how last years news makers affects 2008 and beyond. This is just a taste of his 2008 Trends report that is being released in the next couple days. This pod cast is part one of a two part series.

PRE-ORDER 2008 Trends Report Addition
For more information on the 2008 Swanepoel TRENDS Report visit www.ReTrends.com
To purchase a copy of the Report and enjoy free shipping go to www.RealEstateBooks.org and use the promo code Houseblogger.

We work our way up from # 10 thru # 6. Next week we release the top 5. Show notes for Swanepoel Top Ten News Makers for 2007. (opens in new window)

6. Harley and Kaira Sturdivant Rouda
7. Sherry Chris
8. Errol Samuelson
9. Allan Dalton & David Lereah
10. Walter Forbes

PRE-ORDER 2008 Trends Report Addition
For more information on the 2008 Swanepoel TRENDS Report visit www.ReTrends.com
To purchase a copy of the Report and enjoy free shipping go to www.RealEstateBooks.org and use the promo code Houseblogger.

We work our way up from # 10 thru # 6. Next week we release the top 5. Show notes for Swanepoel Top Ten News Makers for 2007. (opens in new window)

6. Harley and Kaira Sturdivant Rouda
7. Sherry Chris
8. Errol Samuelson
9. Allan Dalton & David Lereah
10. Walter Forbes