What does the Superbowl have to do with URL's, Strippers, real estate, and publicity?
Hell has to freeze over for me to do a theme park. Or, we have to go there when it is empty. So I had promised the family I would take them to Disney on Superbowl Sunday. As it is a guaranteed no line experience. In fact,I was willing to miss the pinnacle of God's greatest game, only because I convinced myself that the game is usually a snore fest.
I awoke Sunday morning to a house full of sick people! Oh sweet destiny! A full day of football hype.
If we would have gone that day, I would have not only missed the game, but the birth of this years best publicity campaign.
Half way through the first half, an advertisement poking fun at last years Janet Jackson "wardrobe malfunction" aired. A very full figured gal stood in a tight fitting malfunctioning strap, whilst defending herself and her company -GoDaddy.com . The judges were a very stodgy and stiff judicial committee. Again mocking last years inquiries into lewd behavior. In fact if you blinked, you may have missed that it took place in Salem. (referencing the witch trials)
The ad passed the judgment of Fox, but the NFL showed its displeasure such that the second running of the ad was pulled form its slotted run in the second half.
Behaving as if this all was planned, GoDaddy.com's founder immediately posted the ads on its website and blogged about the incident.
Since the game, the voluptuous actress has been running from show to show on the morning talk show circuit selling her employer.
This is how you use publicity to get your name out there. If you never heard of the company before you do now.
I remember in the high flying 80's Mike Glickman, now of Mike Glickman Realty, proved to be an expert at the real estate publicity game as he created a persona that made him the spokesman for "Southern California real estate".