Real Estate Marketing Blog

Predictions for Online Real Estate 2006

Get the insider track on 2006
....online real estate marketing predictions

Happy New Year! everyone. I just posted my predictions for the new year. Check it out.

Reasons to Compete

A blog is a website.  To an SEO expert, a page is a page is a page.

So why does a blog seem to do so well in the engines compared to a regular website?

It doesnt!

"Blasphemous!" I can here the Blogger world cry out. But the fact is, it is true. I have a buddy who I consulted with a couple of years ago. He ran a not very impressive looking, yet very profitable mortgage application website.

I told him all about the reasons a blog could help his traffic. I told him about RSS, Syndication, Natural Linkages, Content, etc.

So he basically added hard coded articles (content), and archived his articles (posts). He even hard coded syndication into the site. He added content to his website. He never did build it into a blog. Or did he? What is the difference? Long story short he is taking some time off from his hard work after selling the site for more than most people make in 5 years.

A page is a page is a page.

There are many reasons the engines love a blog. The same reason they love a regular page.

However, even if you don't buy my reasoning. Understand this.

"The number of Blogs has been doubling every 5 months for the last 3 years" CNET, Oct 2005, referring to a Technorati quote.

Thus, competition is here and getting more fierce. The same competitive tools are necessary to compete on a blog as is neccessary for a conventional realtor website. And those tools after content, are off page optimization called Link Equity.

Spider Juice Technologies offers one way link programs without the ugly link trades that lose their value the minute you stop trading.

We offer one way links that help get your conventional or blog website the link equity needed to compete in a competitive marketplace. We can also consult with you to help you use your current blog to benefit your existing site. Contact us at 310-533-9145

RSS and You

In the rapid world of real estate, agents jump on trends enthusiastically. Sometimes, without concern for hype.

RSS-or as many call it; Real Simple Syndication is a method whereby your content is pulled by readers of your content. When syndicated onto other websites, we call that website an "eater" of your content, whereby your blog is the "feeder".

In a recent article from NAR, titled "What's RSS and How Can It Help Me?", the author describes what RSS is and how you desperately need it. As far as I am concerned RSS is the real benefit of having a blog. It allows your content to get easily syndicated across the net. The author finishes by declaring, " Do your homework so that you’re not left behind on this next big thing in online marketing technology."

Realtor: Keeping up with the Joneses

This statment is exactly what causes Realtors to waste money on every gimick out there. It is clear to me that the author does not clearly get why RSS is important, nor does he make a very good case for what it can do for you.

Is RSS important? Yes. Is blogging important? Yes. But just because you have a blog and RSS does not mean you will be successful.

In our article earlier today, we end the piece by offering you the ability to get on our RealtyBlogger.com site. We pull your RSS feed. This gives you a link back to your site. Pretty cool heh? Plus your news is syndicated on our directory. This is part of the power of RSS.