How Google's newest battle may have cost you half your web traffic.
So the news is leaking that the Google Mobile web war will not wreck your site's rankings. Well not completely anyway. That is the good news.
Your desktop search will remain what has been, while you will get a similar ranking from Google Mobile if your site is mobile friendly. It is likely that there will be two search indexes. One for Mobile. One For Desktop.
Now the bad news: Since over 50% of your visitors are from Mobile. That means a potential 50% traffic loss for you. And if you are mobile friendly, then you will maintain what traffic you had.
Why is Google doing this? I wrote about this before. Google likes to refer their visitors into pleasant experiences. So why would they risk giving a visitor a poor experience by sending a phone user into a non phone friendly site.
In fact, there are a number of markers for user experience or User metrics. In fact, we at the "Juice Lab's" have said for awhile now that geographic searches demand great user experiences. So we are looking for positive visitor behavior often marked out by their:
Time on Your Site
# Pages visited
And these are directly influenced by the quality of your content and design, the speed of your site, and the device friendly experience.
There are four other huge drivers of local SEO. More on that soon.
We are consulting and implementing riveting content that you can implement after consultation and or use our services. Either way this content keeps your visitors engaged into your messaging.
I posted a nifty Mobile optimization infographic for you here along with my best solutions for fixing your non friendly mobile site.
I am not sure if you have kept up with the ever changing round and round with Google in the past couple years.
At first they scared webmasters away from linking. And most recent studies show of course linking is as important if not more than ever.
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober from Search Marketing Expo - SMX
The top effective activities are all social seo/ linking related.
Then while they did that they changed what Google looked like. The screen space available for organic search shrunk.
Google created a multi tiered personal social search engine. Google Plus becoming a social layer on top of search for anyone signed into Google.
They started heavily favoring Google properties and seemed to go away from a 2004 admonition from Larry Page that "if you have to come back to Google we have failed". To a more current behavior that might indicate that they never want you to leave, except for Adword clicks.
The SERPS became littered with Ads, Local/Maps, Organic, News, Photos, Videos and Knowledge posts.
This seemed to make sense to me especially locally, as mom and pops simply were not going to be persuaded into adding higher level programming like schema let alone sprint to get their site mobile friendly.
As Google Places merged into Plus however some industry markets did not merge over as easy. With Google not certain it appears of a business keyword based on a process and or a locality. Meanwhile all along it appeared at least in some ways Google had gone back to its old ways of an even partership and trade with the Webmaster. How so?
If we would claim authorship with a new age way of trading links with Google. We would get our happy face thumbnail next to our postings. Or we would get screen space as a publisher in the SERPS.
Luckily they have kept the thumbnail for Youtube Vidoes in the SERPS
We the webmaster were rewarded with a higher clickthru rate because of the added color next to our SERP. Yes shiny objects are still working online.
Then Google lost its Chief of Plus and 1000 employees from Plus were abruptly relocated.
And it seems before the engines of change had even cooled. This really cool thumbnail benefit was taken from us.
Pigeon Poop or an Eagles Flight?
Then there was the most recent Google Big Algo change, Pigeon last week....
Back to the Future So far and unless there is a roll back then the SERPS look like they did two or three years ago. Well kind of. Todays local SERPS are Adwords then Organic. With maybe some sprinkling in of news, photos and videos. More old style organic it seems in corelation with Google Adword costs.
Many local searches have gone back to the days of yore with no "maps packs". Many Realtors , lawyers and other local businesses, have spent a ton of cash to get into the local searches, only to have those 7 packs disappear. It seems the money keywords have turned organic while the 7 packs are there still for midrange keywords as measured by Adword pricing. I did a quick video for you as the news broke last week.
Moz did a survey of industries hit.It appears for big money words that they can get in Adwords, Google dropped the seven pack and is favoring bigger brands and reputation aggragator sites like Yelp. Moz is declaring that they are seeing 60% less seven packs. Many industry insiders have backed off that number a bit as the results settle. But it does seem on the surface that the more profitable keywords are the ones hit.
This is a Seven Pack:
So what is the takeaway? You can count on Spider Juice Technologies to be out front on the ever changing landscape of all that is search and social. The advice I am giving to concerned webmasters is to hold tight as it is important not to throw more variables into a problem.
But if it sticks this way there are some tricks to play that runs parallel with our social seo strategies. Call us at 310 533 9145 for an action plan for your business and website needs.
Trust beyond just the typical SEO 200 some odd elements on page, and the offpage linking requires to get out of SERPsville and think like a real business. A good rule of thumb is to ask yourself, "what would Coke do?".
We have more information on this and to find out if you have a big boy or girl website.
One. Google has changed their local site listings again. First it was Places, then Google :ocal Plus. And now Google My Busines. This is just after Googles head of Plus,Vic Gundotr exited the division and company. Calling into question the capability of Google to make Plus relevant. The ramifications are yet to be known but we will let you know as soon as we go through all the details.
Meanwhile, Bing just did a deal with Apple. That means they will be the default search in IPhones and IPads. Traditionally, ranking in Bing has been very similar but easier to rank in than Google.
Many that got hammered by all of Googles changes over the past two years are still high in Bing. But Bing did not produce much traffic. It should increase significantly soon.
Think about what Bing has done. They have made deals with Yahoo, Facebook and now Apple. All of these firms have had a cantankerous relationship with Google over the years. Brilliant move.
Most experienced marketers have known that Bing traffic is a higher quality buyer, not a tire kicker like Google. Hopefully this proves out to be good news for websites.
A few decades ago, the Internet was dubbed the Information Highway, but things have changed over the years. Although people everywhere still use the Internet to obtain information, the Internet has turned into a place where people shop, book flights, search for homes, or make reservations for a weekend getaway. More importantly, business professionals use the Internet to market their business through Internet marketing strategies called social search optimization (SSO) and search engine optimization (SEO).
Social search optimization employs basically the same techniques as search engine optimization. Both search engine optimization strategies provide you with more visibility on the major search engines.
Put simply, search engine optimization is the process of gaining network traffic from organic (or free) listings on the major search engines (e.g., Google, Bing, and Yahoo). On the other hand, social search optimization is the process of optimizing social media using keywords in bio’s and descriptions.
As the name implies, SSO uses the major search engines in order to optimize searches. In other words, the main goal of social search optimization is to keep your name, brand, or product on the “top of the list” of a search results page. For example, when a potential customer uses Google to search for a keyword like “real estate,” then you want your business name to appear at the very top of the Google search results page, thus increasing your visibility and web presence as a realtor.
When people talk about social media, they usually mention websites like Twitter or Facebook, however they think of these sites mainly for social purposes. For example, they post pictures on Facebook in order to announce the birth of a new baby in the family or to acknowledge a wedding anniversary.
Although many people use Facebook and Twitter for social reasons, they may be missing out on a more important aspect, mainly that the social sites can be used to promote a business—whether it’s real estate, legal services, or clothing sales.
Social Media Provides a Great Way to Promote Your Business
Whether you’re a realtor, or a business executive looking to promote your business online, social media websites like Facebook, Google Plus, LinkedIn, and Twitter provide a great way to market your business. For example, you can create a profile on Facebook that establishes you as a professional realtor. You can also mention a few of the homes you’ve listed on the MLS. In addition, you can list your business address, credentials, awards, and more. Lastly, you can provide links from any of the social media sites to your main website. For example, you can enter a keyword like foreclosure, and when users click that word, they are directed to your main real estate website. All in all, social media sites provide a great avenue for marketing your business online.
Karin Gage works for Summit Sotheby’s International Realty in Park City, Utah. She has been working in the Park City and Deer Valley real estate markets for over 20 years. She prides herself on staying up to date on online marketing trends that help her and her peers be successful.
Google has changed more than ever this past year. And I will not rehash what has already been written over and over ad nauseum.
Penguins, Pandas, and Hummingbirds and link penalties keep negative SEO companies alive and well. On either side.
However, while the world obsesses over various search minutia, allow me to take a "zombie" on the wall perspective.
How Has Google Changed?
A bias towards Google properties- -Google Plus and all it entails. -Google Plus (social) -Business Pages/Local Business (the old Places) -Author/Publisher -YouTube bias in the SERPS and in page embeds -Increased G+ bias in the SERPS
Google used to want to send you off site, not any longer.
Why go to Wikipedia when you have knowldege graph? The more the path leads through their maze of properties the more chances at advertising for Google.
Less screen space for traditional organic SEO. Particularly in Adword profitable niches. Which are typically local and subsequently, more and more mobile.
Recent numbers in some markets show traditional organic as low as 17% of the page, whilst many webmasters have been nudged out of the first page by Google Places (now Local Plus), amongst other universal search media.
A bias towards social noise. Which are shares, likes, pluses. Which is by the way still linking, just a bit different.
What to do? what to do? what to do?
While all this bias is happening, most likely unless you have monster age, and monster SEO (insite and off site links), then you might be asking "what happened?" Did a monster kill my site?
Like I said above. The screen on Google is highly biased towards Google properties. My prediction is that SEO will move towards those properties with swift skill as we approach 2014.
We have been doing this for our clients for awhile now. As we predicted this inevitability as the "Yahooification of Google" long ago. It had to happen once they went IPO.
Of course the SEO is deadmeme never goes away. To those with a limited historical perspective it seems new.