The following is an article originally posted with housingtrendsenewsletter.com that I wrote it in an attempt to illustrate the necessity of selling lifestyle value in today's real estate marketplace.
It is so easy to get caught in a "greed trap". Selling rising home prices, or multiple offers to insert a scarcity driver to motivate the buyer.
Here is an attempt to sell lifestyle:
I watched a very special movie last night called Marley and Me. I can only describe it as a journey of a couples life that was joined together with the addition of Marley the Dog.
The story was peppered with plenty of important symbols of one family's journey played out through children, spouses, career, choices and their three homes. Each home relocation changed over time.