Real Estate Marketing SEO Blog

Selling Lifestyle Over Greed

The following is an article originally posted with housingtrendsenewsletter.com that  I wrote it in an attempt to illustrate the necessity of selling lifestyle value in today's real estate marketplace.

It is so easy to get caught in a "greed trap". Selling rising home prices, or multiple offers to insert a scarcity driver to motivate the buyer.

Here is an attempt to sell lifestyle:

I watched a very special movie last night called Marley and Me. I can only describe it as a journey of a couples life that was joined together with the addition of Marley the Dog.

The story was peppered with plenty of important symbols of one family's journey played out through children, spouses, career, choices and their three homes. Each home relocation changed over time.

Americas Most Expensive Homes

Forbes.com did their annual real estate listings survey to find America's most expensive houses.

Even the NAR predicts homes to rise in value by hald of last year: 5.7% compared to 12.7% increase in prices in 2005.

So where are the most expensive homes?

Florida property is at the top. The French Regency-style estate, carries a  $125 million price tag.

Other locations:

Bridgehampton, N.Y., Manhattan's Pierre Hotel , Lake Tahoe, Corona del Mar, San Francisco.

There are many exclusive areas with expensive homes. Manhattan Beach, Aspen, Boulder, Bradenton in the FLA  Keys, Fort Meyers, Colorado Springs.