I recently was on my daily walk and went past a new Super Market that just opened. I am actually pretty excited as it is literally a block and a half away. The Albertsons closed down about a year ago and we have had to drive about 3 miles to the closest market.
Anyway, I was walking across the driveway and the cars were lined up to get in. I looked in the parking lot and it was completely filled.
Hmmm. To the untrained & easily swayed I would have thought, " my GOD they are making a killing". I remembered that a few days ago before they were even openthat I noticed the lot was half filled with cars.
Could it be that like a Piano player seeds his Tip Jar, they were seeding the parking lot?
It seems to be working as the place never has any parking spots, thus unconsciously making us all think that this once empty piece of commercial real estate is THE new Hep place to shop for food.
High Fives for them.
They are clearly using one of Cialdin's Influencers called Social Proof.*
I cannot wait to shop there to see what other Influencers they are using to get me to part with my dollars.
Can you see how this might work for an open house or house showing?........Yah. Do it. It is magical.
*http://en.wikipedia.org/wiki/Robert_Cialdini Or Just Get the Book:
What is Google's most Important Social Network?
Perhaps you are aware of these current networks. But did you know that Google has been into social networks since just about the time they went public. Some of Google's social holdings and creations.
The list of social technology goes on but you get the point.
But can you guess what Google's most successful social network is?
Actually there are two.One being more veiled than the other.
Some of You Tube's own statistics:
Now this one might shock you.
My second most important social technology is reviews curated and created on Google Places. For many of theo world not locked into digital gadgetry, reviews will be used. Reviews are a very necessary part of any company reputation management program. As bad reviews can ruin a potential prospect from calling you.
So after reading this, I hope you can begin to understand that much of the hyperbole we hear on the web about the latest greatest is often nothing new. There are still great conversations happening through the old Usenet/Google Groups. And often these groups harbor old aged participants that just might fit your profile.
I also hope that you can begin to realize the need for a comprehensive publishing initiative within your company that syndicates your content. And the biggest place that you can do that is You Tube.
Additionally, Google Places and other local review sites are an integral part of your reputation online.
Do remember Lady Gaga at last years arrival to the Grammy's? She was birthed from a giant egg!
If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person.
And if you have not told anyone your opinion, you at least have had the conversation in your head. Waiting for the right moment to spread the meme.
Very few of us can take a neutral position on Lady Gaga and her antics.
This "positioning" by her is nothing short of brilliant.
Of course she stands on the shoulders of of music and promotion giants such as Iggy Pop, David Bowie, and Madonna.
But while these performers reinvented themselves for every new album release. It seems Gaga reinvents herself for every appearance in the spot light.
In an industry scraping for profits. Gaga is one of the few performers who consistently makes money.
Kim Kardashian, Social Media and Reality TV
Have you ever wondered why Kim Kardashian can even exist in our vocabulary? Or Kendra Wilkinson? Holly's Word? None display any talent whatsoever as far as I can tell other than to titillate us with their "titilators" and more importantly their knack for self promotion. And the dollars are real folks.
Kim Kardashian brand will create by some estimates $1million a month and it all started with a Sex tape and hanging with a few other sex tapers like Paris Hilton.
This has been so dramatic a rise for basically doing nothing, that I have a conspiracy theory that Mrs. Kardashian had the tape incident written in as part of her publicity campaign to launch the family empire. But I digress.
Embrace Your Polarizer
So do I suggest that you go this route?
No no not at all. But in line with some of the stuff I have written in the past about Eddie Bernays, and polarization. Do not be afraid to offend. Because you simply cannot attract without offending.
Both exist to do one thing.
That is to provide you and I advertising. Not the social media thing and the search engine thing. They are merely vehicles to gather information. Google and Facebook are tracking us so that they can produce better ads. Ironically, all this work, all this web space, and technology is really about building a media empire.
Think about all the stuff Google owns and provides.
Many folks whine and complain that Google has ruined their search engine results. The Google original dictate of providing relevancy is dead. And as such It is blasphemy cry the SEO enthusiasts.
They whine that the home page of a Google search is littered with Ads, Videos (with ads), Photos, News, Blogs, ad nauseum. Most insiders claim that the search from Google is worst than ever.
Other productivity tools include a full suite of office programs, Gmail, as well as other neat things like music storage and free books and places to store our family videos and pictures. What nice people those Google people!
With these tools they can track what we buy and our customers buy, what music you are into and what websites you visit. And get this. What you probably will buy, what music you might want next, and what site you might visit next or soon.
The Devil Does What the Devil Does.
I once had a pal who I set up selling mortgage leads. He was desperate for a sale and was not yet able to locate his own buyers. He had great leads but no idea where to find a buyer.
I had heard of a mutual acquaintance of who my pal had thought was of very questionable character, but he needed mortgage leads.
I hooked them up and forgot about it. I found out several months later that all was going well up and until this buyer stopped paying on already delivered leads.
I told my friend that he had done a deal with devil. Sometimes in business, we regrettably do that. But at least be smart enough to build into your pricing the eventuality that the devil will do what he eventually does. He is in no way your advocate and will always not only act as a business should in their own self interest, but will additionally seek advantage over you. Just because it can.
With Google, we are indeed doing a deal with the devil. Our privacy is being eaten up without prejudice on a daily basis. It is even uncool to complain about it. Twenty years ago there would have been an outcry. Today it is just the way things are. To hearken images of Orwell's 1984 simply put us in the camp of not "getting it".
However, if you have been in the business on line for any amount of time you have either sought out Google love or have already got it. Or like some of us veterans you have got it, lost it, and gotten it again over and over again.
But indeed with all these free cool tools Google is taking our behavior and codifying it into a trend. The more data points they have on us the more they can render us not just relevant search results, but more importantly relevant advertisements.
This is everything the Yellow Pages wishes they could have been.
Image via Wikipedia
A big money block is in local for Google and we all do things locally. So think about why would Google hassle with the maps and taking photos of every house and business in America? I mean what a pain right?
Because as the funny car snapped the photo of your house, they grabbed and recorded your ip address and no doubt have cross referenced that with freely available ownership information (Are you a renter or owner). Minimally.
As you set up your Android cell phone, you quite possibly used your Gmail account. That Gmail account cross correlates with your home information and all your behavior there. So as you search for spots on your phone or use gps on the maps, I can see a day when Google most likely will serve you relevant advertising that matches to your current location and what you have searched for in the past on your phone and other computers.
This is the direction Google and Facebook wants to go . The question you need to ask is "how can I take advantage of this?"
The simple answer is you must know the players in the game, the rules of the game, and how to play it.
Google respects two things. No scratch that. Google craves content and references to that content (links and citations).
With content you can syndicate and get into lots of web places. Text, video, pictures, various documents are all indexed by Google.
The opportunities are not only getting your own pages indexed in as many ways as creatively possible. But also the other pages where your content is syndicated like videos and pictures.
Your business can also show up in many local directories and Google Places.
Give us a call or email and find out how you can make this giant task much more manageable and scalable for your business to produce more leads. 310 - 533 -9145
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Image via Wikipedia
About a year ago I asked this question. Does Facebook help your SEO?
Since then Google and Bing have made some changes. It is well worth a read as it delves into the importance of links in ranking power.
Today, links can be defined as more than just a link. It falls under the idea of reputation management.
When we look at how reputation matters in ranking in the search engines. We discover many forms of reputation:
So what does this have to do with Facebook and social media?
Google and Bing are measuring social signals. So when a post gets a like, it it is similar to a link as it is almost a vote for the page liked.
Google +1 is a similar tool. Bing has the advantage of getting some of at least Facebook data to include in their ranking factors. But Google cannot get very deep profile data. Not until starting the Google Plus One Social Network.
Which in many ways is bringing all their tools into one house. By conglomerating all their tools into one profile Google is able to measure your own authority better.
This brings to mind a video I recently did that displayed the advantages that Facebook and Google have over one another.
Facebook launched their social graph over a year ago. And Google uses a concept called FOAF. Friend of a friend. By measuring the authority of each friend that is "linked" to another friend, the idea is that the authority can drip down through the network.
Very similar to linking.
On Facebook your pages are indexed onto Google or Bing to the extent that Facebook or any other social network will allow them. Your personal profile is ranked slightly with limited info and a chance for a no followed generic anchor text.
While a Fanpage gets indexed. Thus its important to title Fanpages correctly. The name of the page is the title tag. Also any text you provide. And probably the most underutilized part of Fanpages that offers a gold mine of ranking potential. The Notes.
It is more important than ever to embrace a publishing model to allow you to rapidly take advantage of publishing opportunities and rapid change in the social media and searchable web.