Firstly, Bing announced earlier in the month an alliance with Apple to provide search. This is huge as it is well known amongst us online marketers that Bing provides a better buyer in most industries. And if we can get more of those searchers Boo Yah!
Meanwhile Google is making the lives of webmasters more frustrating. After hard selling the painstaking process of creating Authorship, they are now taking away its most obvious reward. The G+ image next to the search result. This equates to a soon to be loss of click thrus.As the images have increased clicks on study after study.
Not anymore, that is going away. Meanwhile, the head of Google Plus left last month and with him 1,000 employees. Leaving the question if the new Google has legs? This past week Google renamed what used to be called Places, then Local, and now it is called Google My Business. It is getting to the point of lunacy with this. As they still have Places documentation littered all over the search results.
And here is another big warning I forgot to let you know back in April that Volusion Soft, a web design/ecommerce company got busted by Google for putting their link back to their site into the footer from their clients sites. A very common web designer practice and generally a bad idea.
So what have we been doing lately? web design, web recon, social media ranking, stealth authority jacking, consulting, local ranking,content marketing, post panda/ recoveries, content matrixes, PPC/FB ads, etc etc. Isn't it time you got on board!?
I recently was on my daily walk and went past a new Super Market that just opened. I am actually pretty excited as it is literally a block and a half away. The Albertsons closed down about a year ago and we have had to drive about 3 miles to the closest market.
Anyway, I was walking across the driveway and the cars were lined up to get in. I looked in the parking lot and it was completely filled.
Hmmm. To the untrained & easily swayed I would have thought, " my GOD they are making a killing". I remembered that a few days ago before they were even openthat I noticed the lot was half filled with cars.
Could it be that like a Piano player seeds his Tip Jar, they were seeding the parking lot?
It seems to be working as the place never has any parking spots, thus unconsciously making us all think that this once empty piece of commercial real estate is THE new Hep place to shop for food.
The internet world is bigger than just Facebook and Twitter.
There is a ubiquitous amount of people out there on the web begging for help. This video delves into where to find them on Facebook, but also how to get out of the McDonald's of social media and into where your prospects.
Last Tuesday I went back to my roots. As a Realtor 20+ years ago I would network with Investment Real Estate Brokers for pocket listings. Usually it was for apartment buildings. I was invited back by Michael Stark. And this is a reenactment of the presentation:
But can you guess what Google's most successful social network is?
Actually there are two.One being more veiled than the other.
You Tube! Yes the video site is a social network. The videos get commented and shared across You Tube and embedded into other sites.
Some of You Tube's own statistics:
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day
Over 800 million unique users visit YouTube each month
Over 3 billion hours of video are watched each month on YouTube
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 39 countries and across 54 languages
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
Now this one might shock you.
My second most important social technology is reviews curated and created on Google Places. For many of theo world not locked into digital gadgetry, reviews will be used. Reviews are a very necessary part of any company reputation management program. As bad reviews can ruin a potential prospect from calling you.
So after reading this, I hope you can begin to understand that much of the hyperbole we hear on the web about the latest greatest is often nothing new. There are still great conversations happening through the old Usenet/Google Groups. And often these groups harbor old aged participants that just might fit your profile.
I also hope that you can begin to realize the need for a comprehensive publishing initiative within your company that syndicates your content. And the biggest place that you can do that is You Tube.
Additionally, Google Places and other local review sites are an integral part of your reputation online.
Do remember Lady Gaga at last years arrival to the Grammy's? She was birthed from a giant egg!
If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person.
And if you have not told anyone your opinion, you at least have had the conversation in your head. Waiting for the right moment to spread the meme.
Very few of us can take a neutral position on Lady Gaga and her antics.
This "positioning" by her is nothing short of brilliant.
Of course she stands on the shoulders of of music and promotion giants such as Iggy Pop, David Bowie, and Madonna.
But while these performers reinvented themselves for every new album release. It seems Gaga reinvents herself for every appearance in the spot light.
In an industry scraping for profits. Gaga is one of the few performers who consistently makes money.
Kim Kardashian, Social Media and Reality TV
Have you ever wondered why Kim Kardashian can even exist in our vocabulary? Or Kendra Wilkinson? Holly's Word? None display any talent whatsoever as far as I can tell other than to titillate us with their "titilators" and more importantly their knack for self promotion. And the dollars are real folks.
Kim Kardashian brand will create by some estimates $1million a month and it all started with a Sex tape and hanging with a few other sex tapers like Paris Hilton.
This has been so dramatic a rise for basically doing nothing, that I have a conspiracy theory that Mrs. Kardashian had the tape incident written in as part of her publicity campaign to launch the family empire. But I digress.
Embrace Your Polarizer
So do I suggest that you go this route?
No no not at all. But in line with some of the stuff I have written in the past about Eddie Bernays, and polarization. Do not be afraid to offend. Because you simply cannot attract without offending.
That is to provide you and I advertising. Not the social media thing and the search engine thing. They are merely vehicles to gather information. Google and Facebook are tracking us so that they can produce better ads. Ironically, all this work, all this web space, and technology is really about building a media empire.
Think about all the stuff Google owns and provides.
Many folks whine and complain that Google has ruined their search engine results. The Google original dictate of providing relevancy is dead. And as such It is blasphemy cry the SEO enthusiasts.
They whine that the home page of a Google search is littered with Ads, Videos (with ads), Photos, News, Blogs, ad nauseum. Most insiders claim that the search from Google is worst than ever.
Check out some of the stuff Google provides to us as Webmasters all for free.
Split Test Tools
Google Plus For Business
Adsense (they even let us make money off their ads)
Other productivity tools include a full suite of office programs, Gmail, as well as other neat things like music storage and free books and places to store our family videos and pictures. What nice people those Google people!
With these tools they can track what we buy and our customers buy, what music you are into and what websites you visit. And get this. What you probably will buy, what music you might want next, and what site you might visit next or soon.
The Devil Does What the Devil Does.
I once had a pal who I set up selling mortgage leads. He was desperate for a sale and was not yet able to locate his own buyers. He had great leads but no idea where to find a buyer.
I had heard of a mutual acquaintance of who my pal had thought was of very questionable character, but he needed mortgage leads.
I hooked them up and forgot about it. I found out several months later that all was going well up and until this buyer stopped paying on already delivered leads.
I told my friend that he had done a deal with devil. Sometimes in business, we regrettably do that. But at least be smart enough to build into your pricing the eventuality that the devil will do what he eventually does. He is in no way your advocate and will always not only act as a business should in their own self interest, but will additionally seek advantage over you. Just because it can.
With Google, we are indeed doing a deal with the devil. Our privacy is being eaten up without prejudice on a daily basis. It is even uncool to complain about it. Twenty years ago there would have been an outcry. Today it is just the way things are. To hearken images of Orwell's 1984 simply put us in the camp of not "getting it".
However, if you have been in the business on line for any amount of time you have either sought out Google love or have already got it. Or like some of us veterans you have got it, lost it, and gotten it again over and over again.
Everything the Yellow Pages Wishes it Could Be
But indeed with all these free cool tools Google is taking our behavior and codifying it into a trend. The more data points they have on us the more they can render us not just relevant search results, but more importantly relevant advertisements.
This is everything the Yellow Pages wishes they could have been.
A big money block is in local for Google and we all do things locally. So think about why would Google hassle with the maps and taking photos of every house and business in America? I mean what a pain right?
Because as the funny car snapped the photo of your house, they grabbed and recorded your ip address and no doubt have cross referenced that with freely available ownership information (Are you a renter or owner). Minimally.
As you set up your Android cell phone, you quite possibly used your Gmail account. That Gmail account cross correlates with your home information and all your behavior there. So as you search for spots on your phone or use gps on the maps, I can see a day when Google most likely will serve you relevant advertising that matches to your current location and what you have searched for in the past on your phone and other computers.
Show Me the Money Google
This is the direction Google and Facebook wants to go . The question you need to ask is "how can I take advantage of this?"
The simple answer is you must know the players in the game, the rules of the game, and how to play it.
Google respects two things. No scratch that. Google craves content and references to that content (links and citations).
With content you can syndicate and get into lots of web places. Text, video, pictures, various documents are all indexed by Google.
The opportunities are not only getting your own pages indexed in as many ways as creatively possible. But also the other pages where your content is syndicated like videos and pictures.
Your business can also show up in many local directories and Google Places.
Give us a call or email and find out how you can make this giant task much more manageable and scalable for your business to produce more leads. 310 - 533 -9145