Jason Burby over at Clickz says
Because more corporate sites are looking to "create communities" and "leverage Web 2.0 technologies" in ways that make no sense for their audience. They're caught up in the buzz. Companies are creating community types of content people are interested in with no long-term consideration.
VC's and the Blogaratti have been romancing Social Networks. However, its promise of big payoffs was recently put into question by Google itself, blaming the networks in part for their recent revenue slump.
“We have found that social networks are not monetizing as well as we were expecting,” said George Reyes, chief financial officer, as Google reported its earnings for the final quarter of last year.
Since Google has guaranteed to make minimum payments to a number of social networks that carry its advertising, principally MySpace, the slow growth of the business had left the company out of pocket and contributed to falling profit margins in the quarter, he added.
Just when I was about to look for ways to reduce my categories I go and add a new one about Social Media and Real Estate called Socially real estate.
What motivated me was that I saw that the LA Fire Department is using Twitter to announce incidents. Check out the page. This would be a great resource for a news team, let alone other rescue workers. I knew I would find a way to use the fires to talk about marketing. Twitter is the application that is sort of a mini blog.
So what kind of application could you use to Twitter?
Any more ideas?
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