As entrepreneurs we all love the game.
You know the game. The next big thing. And online the next big thing is every other day. Often times I need to council my clients that they need to blog or publish to be successful online. More often than not it falls on deaf ears because it is not very fun. Blasting crap all over the net is easier and less work.
A little Fun from Jack and Tom with Today's theme.
Facebook Killed Plug N Play
As business people we fight long and hard to scale everything we do. So Realtors used IDX. And syndicated using tools from their IDX providers or tools like Postlets.com. Other industries are not so lucky to already have a built in content mill ready to churn out to the masses.
Either way social media, particularly Facebook has made the Plug N Play a death trap. Sure scale is important. But it is called social media for a reason.
When you essentially spam Facebook just to spam Facebook, you will never know that your post was called spam, or you were removed from ones wall. Call it Social Democracy. There is no dislike button on Facebook. But what I described quietly serves the same purpose.
Look at your own profile of "friends" see how often they:
- Post on their own profile.
- Engage others via Comments or Likes.
- The last time they were active.
- What is the quality of the commentary on others posts and on their own?
Finally The Dirty Truth of Social Media
There may be 700 Million + folks on Facebook, but this little experiment will prove out that there is not as much socializing going on as the numbers might imply. And that can serve as your trap or your opportunity to spread your message. People do not know what to do when they get onto the social media. Engage them and you can easily become a thought leader in your niche.
However, do not fall into another trap whereby you go around asking if someone wants to buy your stuff. Socialize with them and talk about things that they care about. Think of it as a giant Chamber of Commerce meeting.