Real Estate Directory

Whose Losing the Most Homes to NOD?

Foreclosure Activity for the Nation's 100 Largest MSAs -- Jan to Jun 2007

Rate Rank	MSA	Foreclosure Filings	1 filing for every #HH	Properties with Filings	%? from prev  6 months	%? from First Half 2006
1	STOCKTON, CA	8,169	27	4,239	116	256
2	DETROIT/LIVONIA/DEARBORN, MI	28,705	29	20,231	26	99
3	LAS VEGAS/PARADISE, NV	22,928	31	13,028	72	142
4	RIVERSIDE/SAN BERNARDINO, CA	41,351	33	22,291	80	198
5	SACRAMENTO, CA	20,516	36	10,708	162	241
6	DENVER/AURORA, CO	23,842	42	13,149	14	11
7	MIAMI, FL	20,275	46	10,191	24	74
8	BAKERSFIELD, CA	5,365	47	2,721	85	222
9	MEMPHIS, TN	10,800	49	5,401	12	17
10	CLEVELAND/LORAIN/ELYRIA/MENTOR, OH	18,844	50	13,444	54	106
11	FORT LAUDERDALE, FL	15,720	50	7,162	16	72
12	ATLANTA/SANDY SPRINGS/MARIETTA, GA	36,502	54	22,412	20	17
13	FORT WORTH/ARLINGTON, TX	13,221	57	6,250	7	-10
14	FRESNO, CA	4,867	60	2,679	66	183
15	INDIANAPOLIS, IN	11,677	62	8,093	-3	-6
16	DAYTON, OH	5,966	63	3,881	56	96
17	DALLAS, TX	23,284	65	12,725	-9	-15
18	AKRON, OH	4,378	70	3,686	65	85
19	OAKLAND, CA	13,482	70	7,491	63	152

  Sales of existing homes fell in 41 states during the April-June quarter while home prices were down in one-third of the metropolitan areas surveyed, a real estate trade group reported Wednesday.

Socal off Peak

Southern California home sales reached their peak volume in July 2003. In July 2007 they are off 54%  from that peak according to  DataQuick. Sales were the slowest since July of 1995.  The Inland Empire is way off at 42%.

LA TIMES not Rosey on LA Repos

Major lenders are repossessing homes in Southern California much faster than they can sell them, a development that could set off a downward spiral of price cuts and more foreclosures.

At some point -- maybe this fall, maybe in 2008 -- the lenders' inventories will grow so large that they will have no choice but to start aggressively cutting prices....

Panic Panic. Is that all that sells papers anymore? Are your sources the guys that said don't buy in 2001? Thought so.

"What I Want For Christmas is a House With a Garage..."

NAR just released their 2007 Profile of Home Buyers

What does the discriminating home buyer want most in 2007?

Extra garage space with two or more spaces in their homes. The want for an oversized garage is up 16% since 2004. One has to wonder if that is the increase in McMansions built?

The big key is that of 57% who say they want a bigger place for their wheels, 56% would have paid more the luxury.

So what else matters to todays buyer?

• Air conditioning: 3 of 4 respondents surveyed ranked this as “very important.” Living and working in LA, of late I would agree.
• Master bedroom walk-in closet: 53 % of buyers rated this as an important feature in a home.
• Hardwood floors and granite countertops
• Cable/satellite TV-ready: 46 %. As Sting said "I want my MTV".
• Energy efficiency: especially among new-home buyers — 65 %

The Drudge Report Asks

Real Estate on the Rebound? Mortgage Applications Index Rose 8.1% Last Week...

Mortgage aps increased last week. In fact it is the most since January. The reasoning is lower costs.

The Mortgage Bankers Association's index of applications to buy a home or refinance a loan jumped 8.1 percent to 656.5 from 607.1 the prior week. A great  labor market and lower home prices may support sales and eventually help reduce the glut of unsold properties, economists said.

Ten Best Home Improvements For House Value

• Siding Replacement
• Window Replacements
• Remodel Your Kitchen
• Bathroom Remodels
• Two Story Addition
• Attic Bedroom Remodel
• Basement Remodel
• Deck Addition
• Additional Bathroom
• Roof Replacement

These are the best ways to improve your homes value, according to the 2006 Remodeling Magazine Cost V Value report.

Pending Home Sales Best in 3 Years

A Key Indicator of Future Real Estate  has shown that pending home sales see the biggest gains in 3 Years. NAR says that the real estate marketplace is more likely to stabilize in the months ahead.
The Pending Home Sales Index, based on contracts signed in June, was 5 percent higher from the downwardly revised May index of 97.5, but is still 8.6 percent below June 2006 when it stood at 112. The 5 percent monthly gain is the largest in more than three years, since a 6.1 percent increase was recorded in March 2004.The index is a leading indicator for the housing sector, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed.

Real Estate Postcards

Real estate marketing from the printers mouth.

These days the web is defiantly were it is at for real estate agents.

Recent studies show that 80% percent of consumers interested in buying or selling a home start their search online.

As a printer in the recent years i keep hearing agents say print marketing has become less effective. In large I believe the statement is true however maybe their are reasons for this as well.

The idea behind any form of real estate marketing is for the agent to stay fresh in the minds of every potential buyer or seller. One historically proven method of achieving this has always been print marketing & direct mail postcards & brochures etc.

So then what exactly has caused direct mail print marketing to become less then effective for so many agents in the recent years ?

The answer is that print marketing has not become less effective at all however with web 2.0 the way direct mail print marketing is used must change with the time in order to continue being as effective as it once was.

With the information era in front of us what good does a postcard or brochure do if it doesnt have a website adress on it.

www.full-color-postcards.com

http://www.businessadvancement.com