Comscore recently released December 2007 data from their Video Metrix service. U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service.
- 77.6 million viewers viewed 3.2 billion videos on YouTube.com (41.6 videos per viewer).
- 40.5 million viewers viewed 334 million videos on MySpace.com (8.2 videos per viewer).
- online viewers viewed an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
- The average online video duration was 2.8 minutes.
- The average online video viewer consumed 72 videos.
Comments