Real Estate Press Releases

Taking Minds to the Zenith (TMTTZ), Real Estate Investor Reveals Secrets on Using the Internet as a tool for Marketing Real Estate

Peter Kolat, a renowned real estate marketing strategist has recently granted an exclusive interview to the online-based show, "Taking Minds to the Zenith" (TMTTZ). The interview, which covered over 60 minutes, is brimming with proven Internet marketing secrets that real estate professionals can use to market their businesses online and drive targeted traffic to their websites.

In this interview, Kolat outlines his tested strategies for marketing his business successfully on the Internet. The content-filled interview highlights generosity (the act of giving free information to clients) as one of the most potent elements of real estate marketing on the Internet. "You need to figure out exactly what your target market wants and then give it to them… They are hungry for information. They’re hungry for what they want," Kolat pointed out. By helping others out, one can seamlessly build friendships and connections online. Another recommendation was to find the websites investors meet and discuss. One can join these communities and build trust over time while making good connections with people, before eventually making them interested in one’s available properties.

The interview provides sound advice for beginners, as well. After conducting keyword research, a newbie to marketing on the web should choose long tail keywords such as "real estate Internet marketing" instead of main keywords, like "real estate marketing", which are too competitive. Keyword phrases that earn from a thousand to two thousand searches are ideal. Keyword strings that yield around a hundred thousand competing pages are preferable over those with a million results.

Competition is tough in the Internet, and for this, one can utilize websites such as Grader.com, Alexa.com, and Compete.com. These provide traffic details, rankings, and other competitive details of contending websites. To increase traffic, the interview reveals article marketing, video marketing, and web 2.0 social media marketing as all effective means of website promotion. A host of useful websites in these areas and what they can provide were discussed in the interview.

MARY HOLDER AGENCY JOINS BETTER HOMES AND GARDENS REAL ESTATE

....... AS THE NETWORK’S FIRST NEW JERSEY-BASED FRANCHISE

PARSIPPANY AND SPRING LAKE N.J. (Jan. 27, 2009) — Better Homes and Gardens Real Estate LLC today announced the affiliation of its first New Jersey-based residential real estate brokerage, Mary Holder Agency, Inc., in Spring Lake, N.J. The 17-year-old firm has signed a long-term agreement with Better Homes and Gardens Real Estate, and will operate under the name Better Homes and Gardens Real Estate Mary Holder. The company is a driving force in the first-time home buyer and vacation home markets, serving Monmouth and Ocean County communities in the Jersey Shore area.

“We are excited to welcome not only our first New Jersey brokerage, but also our first female broker to the Better Homes and Gardens Real Estate franchise family,” says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Mary Holder fits right in with our other entrepreneurs, with her ambition and dedication to excellent service and her clients.”

Better Homes and Gardens Real Estate Mary Holder has 160 agents and seven offices, with headquarters in Spring Lake, N.J. The move will provide its sales associates with innovative tools, training and business leads to enhance their day-to-day transactions.

“What attracted us to Better Homes and Gardens Real Estate was the team of qualified professionals that stand behind it,” said Holder, broker/owner, Better Homes and Gardens Real Estate Mary Holder. “We believe their expertise, particularly on mergers and acquisitions, will allow us to lower costs and operate more efficiently and effectively. We are committed to an exceptional degree of professionalism, market expertise and unparalleled customer service, and our affiliation with Better Homes and Gardens Real Estate will allow us to enhance our commitment to excellence while taking the company to the next level.”

Most Better Homes and Gardens Real Estate Mary Holder buyers are not from the Jersey shore area, and tend to use the Internet and social media to find summer homes.  In joining Better Homes and Gardens Real Estate,  the Mary Holder team will have a superior online presence that will be much more relevant to their buyers and sellers.

Better Homes and Gardens Real Estate recently launched Premier Selection, the company’s newest brand extension designed to connect buyers, sellers and real estate sales professionals with properties in the upper-tier real estate market. “The area we serve has a bulk of high-end properties, and the beautiful Premier Selection brand extension will serve us well in setting these properties apart from the rest, using unique branding and marketing tools,” said Holder.

For more information, please go to www.maryholder.com.

About Better Homes and Gardens Real Estate LLC Better Homes and Gardens® Real Estate is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. For more information, please visit www.bhgrealestate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.

Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Office is Independently Owned and Operated.