Peter Kolat, a renowned real estate marketing strategist has recently granted an exclusive interview to the online-based show, "Taking Minds to the Zenith" (TMTTZ). The interview, which covered over 60 minutes, is brimming with proven Internet marketing secrets that real estate professionals can use to market their businesses online and drive targeted traffic to their websites.
In this interview, Kolat outlines his tested strategies for marketing his business successfully on the Internet. The content-filled interview highlights generosity (the act of giving free information to clients) as one of the most potent elements of real estate marketing on the Internet. "You need to figure out exactly what your target market wants and then give it to them… They are hungry for information. They’re hungry for what they want," Kolat pointed out. By helping others out, one can seamlessly build friendships and connections online. Another recommendation was to find the websites investors meet and discuss. One can join these communities and build trust over time while making good connections with people, before eventually making them interested in one’s available properties.
The interview provides sound advice for beginners, as well. After conducting keyword research, a newbie to marketing on the web should choose long tail keywords such as "real estate Internet marketing" instead of main keywords, like "real estate marketing", which are too competitive. Keyword phrases that earn from a thousand to two thousand searches are ideal. Keyword strings that yield around a hundred thousand competing pages are preferable over those with a million results.
Competition is tough in the Internet, and for this, one can utilize websites such as Grader.com, Alexa.com, and Compete.com. These provide traffic details, rankings, and other competitive details of contending websites. To increase traffic, the interview reveals article marketing, video marketing, and web 2.0 social media marketing as all effective means of website promotion. A host of useful websites in these areas and what they can provide were discussed in the interview.
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