PARSIPPANY, N.J.
(March 15, 2010) – The ERA Franchise Systems LLC brokerage
network gathered at the Gaylord Opryland Hotel & Convention Center in
Nashville, Tenn., for three days of educational seminars and networking events
focused on its “A Smarter Community” brand positioning at its 2010 International
Business Conference (IBC) on March 14 -17. A global franchising leader in the
residential real estate industry, ERA® brought together approximately
2,000 brokers, sales associates and industry experts for intense training,
exciting new interactive learning stations and innovative programs and tools to
make it easier to meet consumer needs.
ERA associates
from around the world participated in challenging training programs designed to
foster what the company considers its greatest asset: ‘a smarter community’ of
leading real estate agents and brokers. Under the direction of a new management
team, ERA Real Estate is reengineering its brand to enhance and strengthen the
value it brings to its franchisee broker/owners, sales associates and consumers
in today’s constantly changing marketplace.
“Real estate is changing—it’s a new
world for our industry,” says Charlie Young, president and chief executive
officer, ERA Franchise Systems LLC. “Consumers are more knowledgeable,
technology is delivering information that was previously inaccessible and the
brokerage community is evolving in response to a new economic reality. At ERA,
we are building ‘a smarter community’ of brokers and agents to meet the
ever-changing needs of today’s consumers and real estate brokerage industry.”
IBC
featured a variety of programs designed to enhance the learning experience and
to help brokers and sales associates build meaningful connections that add value
to their business. Specialized learning tracks featured education sessions, such
as “Motivating Buyers to Buy,” “Make More Money with Social Networking” and
“Seizing on the Recovery Market.” The sessions were hosted by industry experts
and allowed ERA brokers to create
a personalized plan to enhance their business.
Also making its debut at IBC was
Innovation Alley, an interactive
learning center that allowed ERA
vendors to showcase industry-leading products and services. Attendees
experienced displays such as the ERA
Discovery Hub, which connected participants with an unprecedented
array of informational, educational and interactive learning opportunities
available at the conference.
Additionally, the Connection Centers allowed participants to
learn about must-have tools and tips for rounding out an effective, targeted
business strategy. These high-tech stations connected to each corner of the
ERA Discovery Hub, educated and inspired
attendees by exposing them to the latest industry trends and best practices.
Participants also took advantage of
numerous Opportunity Stations to
gain hands-on experience with some of the industry’s best available technology
for attaining professional excellence including new social media platforms that
drive business and leads. These specially designed learning stations featured
interactive educational content, teaching participants how to make the most of
products and services that were available at the show.
“The ERA brand is highly driven by the
knowledge and experience of our brokers and agents,” said Anne Blumenstein, vice
president of marketing, ERA Franchise Systems LLC. “Everything seen at IBC was
designed with the universal goal of expanding that knowledge base through a
series of innovative tools, programs and resources that will help deliver true
value and make it easier for our leading network of brokers and agents to better
serve today’s consumers. We are building a smarter community; we all achieve
more when we share knowledge and work together.”
About ERA
Franchise Systems LLC
ERA
Franchise Systems LLC is a global franchise leader in the residential real
estate industry with more than 35 years experience in developing
consumer-oriented products and services. The ERA® network includes more than 30,000 brokers
and sales associates and approximately 2,600 offices throughout the
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