Marketing SEO Blog

Real Estate Profits

I am reading a fascinating book called, "Real Estate Confronts the Future". The book interviews several industry players that give their forecasts. One interviewee John Tuccillo is NAR's Chief Economist. He pointed out that the gross commission on a transaction averages less than $200. This... Read more →

Real Estate Commissions are a Dropping

It seems The National Association of Realtors (NAR) has the Department of Justice in a bit of a pickle. NAR, in an effort to support its vast membership's best interests, has given the go ahead for Agencies not to allow Zip Realty to show their... Read more →

Newspapers No, Google Yes

Did you know that Google News reaches more Americans than washingtonpost.com? And that Yahoo News now reaches a larger unique audience in the U.S. than MSNBC. I know I hardly ever read a paper or get my news from the television anymore. It is always... Read more →

Search Affect on Branding

The report, titled "Internet Search Brand Effectiveness Research," studied the impact of search and contextual text ads on an array of brand metrics, including aided brand awareness, unaided brand awareness, brand image association and purchase intent. For the search listing results, when respondents were asked... Read more →

Cost Per Lead

I found a terrific resource proving that search is the cheapest cost per lead generator out there. The source from this chart is Piper Jafray While search is shown to be at .45 a lead, direct mail is $9.94. You always have to look at... Read more →

Know your Metrics

Often times I find that my clients don't have a great understanding of their numbers. I try to council him or her into knowing the cost of each lead and sale from their web results. Therefore they can know the true value of our work,... Read more →

Google IP No

A recent Playboy interview of Google's co-founders Larry Page and Sergey Brin (ever wonder where the term Page Rank came from?) features the two discussing the company's rapid growth and even brag about how Google's search engine has helped save people's lives. There is concern... Read more →

Guaranteed Search Engine (SEO) Results

Or something for nothing....... It is realistic to expect some kind of guarantee from a service. When dealing with search engines however, it is not realistic to expect a guarantee of placement in the SERPs (search engine ranking positions). Especially when an SEO firm offers... Read more →

Google Downgrades Big Sites

A recent post in Webmaster World has confirmed suspicions that Google has downgraded the positions of big sites. Pros are reporting that their SERP's (Search engine ranking positions) have fallen, despite their backlinks having exploded. By the way to find out your back links in... Read more →

For Sale By Owner

NAR's Profile of Homebuyers and Sellers in 2003, found that the amount of successful for sale by owner sold homes were 14 percent. This is a 30 percent decline over the last two years in the number of people successfully selling their home "by owner."... Read more →