I found a terrific resource proving that search is the cheapest cost per lead generator out there. The source from this chart is Piper Jafray
While search is shown to be at .45 a lead, direct mail is $9.94.
You always have to look at these numbers relative to the other relation. But it is revealing nonetheless.
Meanwhile excentric millionaire Mark Cuban, owner of the NBA Team The Dallas Mavericks, has started his own search engine called Ice Rocket.
Mark is a blogger too.
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