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Only 4% of Real Estate advertising is going into the internet. This is appalling when 78% of real estate buyers and sellers begin their search online. (NAR). It is even more ironic that CAR has found that the average Internet home buyer looks at six... Read more →
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In the you gotta be kidding me column! The State of California in their infinite and broke wisdom is forcing California Real Estate Brokers to offer Workers Compensation for their independent contractors. Now when the average broker makes less than $200 per side, I wonder... Read more →
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I will never forget sitting around the holiday table. Everyone was there. Uncles, Aunts, and cousins. My Uncle Benny, a huge man with a booming voice that rivals James Earl Jones deep bone rattling authority was leading the chat about the real estate market. As... Read more →
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From A Talk I gave at the Master Mind Conference Las Vegas, NV What is a Blog? In the beginning: Programmer A Programmer B Programmer C New York Denver Los Angeles In the old days of the web, programmers would share code they were trying... Read more →
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According to Forbes, we may be running out of space on the internet. Hard to believe, but as third world countries come on board, experts worry about the internets architecture. Read more →
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The Unique Selling Proposition is an idea first discussed by Rosser Reeves in his 1970 book,"Reality in Advertising". According to Reeves, there are three components in a successful USP: 1. Each ad must make a proposition to the consumer. Each advertisement must say to the... Read more →
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