Only 4% of Real Estate advertising is going into the internet. This is appalling when 78% of real estate buyers and sellers begin their search online. (NAR).
It is even more ironic that CAR has found that the average Internet home buyer looks at six houses and takes only two weeks to purchase, compared to the traditional real estate buyers that look at 15 houses and take seven weeks to purchase.
The California Association of Realtors also found that internet real estate leads are the best source of real estate leads overall, second only to yard signs.
The internet is only a medium. However, it is a medium that is attracting most of your real estate prospects. And as the GenX'ers start buying real estate, it will be more and more necessary to figure out how to make a successful internet marketing campaign.
So why is only 4% going online? Personally I believe part of it is fear of the unknown and not knowing where to go for help.
At Spider Workz, we are offering you a white paper called the 5 Steps to a Successful Real Estate Website.
A warning though, it is not for the newbie agent. If you are new to the business and do not have an established track record, please don't waste too much of your resources online. You should spend most of your time marketing "old school", while establishing a future budget.
I will have a piece soon that will explain in detail the process of getting from the newbie stage to an online guerilla realtor soon.
Thanks to Bernice Ross of the RealEstateCoach.com for inspiring this article.
NO!
A warning though, it is not for the newbie agent. If you are new to the business and do not have an established track record, please don't waste too much of your resources online. You should spend most of your time marketing "old school", while establishing a future budget.
I disagree completely. 78% of buyers are on-line, but don't bother with them if you are a newbie?
Now, that doesn't make much sense at all. Learn the ropes of on-line lead generation and conversion, and work your tail off to become successful. There is no "secret" or mystical method for accomplishing this.
Posted by: Koenig and Strey Chicago MLS Search | October 9, 2005 at 06:09 PM