Marketing SEO Blog

The Power of the Blog

For the second time in 5 months, conservative bloggers have shown that the Power of the Press has morphed into the Power of the Blog. Five months ago, Dan Rather's empire was toppled as Bloggers proved a story on the President was manufactured. Just recently,... Read more →

Realtor Group offer Specialized Loans to Hispanics

Prudential CA/NV/TX Realty has announced a new 103% Loan-To-Value (LTV) loan product designed specifically to meet the needs of Hispanic homebuyers in Northern California. This flexible, affordable loan was developed by The Home Loan Group, a joint venture with Chase Home Finance, and is now being offered exclusively in Northern California.

“After conducting an internal study of the Hispanic market, we saw significant gaps between the type of loan products currently available and what is an underserved market,” said Ed Krafchow, president of Prudential CA/NV/TX Realty. “We shared our information with The Home Loan Group and together developed a flexible, affordable loan geared to Hispanic home buying trends.”

“The 103% LTV Loan was designed to help Hispanic homebuyers, one of the youngest segments of California’s population, move beyond their perceived hurdle of an 80% conventional loan,” said Tom Borrelli, senior vice president, Chase Home Finance. “This is especially important in the expensive Northern California market.”

California’s Hispanic homebuyer spends an average of 28% of their monthly gross income toward qualifying income ratio – which includes principle mortgage, property tax and insurance (PITI) - payments, according to California Association of Realtors’ 2004 – 2005 State of the Housing Market report. By contrast, non-Hispanic households only devote 24% of their monthly gross to PITI payments.

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Click Fraud Yahoo Google

A new piece to consider by the AP.

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Real estate Publicity and the Superbowl

What does the Superbowl have to do with URL's, Strippers, real estate, and publicity? Hell has to freeze over for me to do a theme park. Or, we have to go there when it is empty. So I had promised the family I would take... Read more →

Gay Real Estate

Real Estate Agents that cater to the Gay community are tapping into a very loyal and above average-wealthy niche. I recently posted about the spending power of the gay community. As luck would have it I have found even more compelling information about this powerful... Read more →

Appreciate or Depreciate?

A consortium argued about the state of the real estate market 's sustainability. Reasons for a bubble burst were given such as: the rapid rise "justified by the fundamentals. He compared it to the late-1990s stock market bubble and in the Japanese real estate market... Read more →

RIches in the Niches

In the online marketing community many experts recommend niche marketing where instead of casting a wide net, you drill deep into a market. Target Marketing makes your marketing much easier. In past blogs I have mentioned the Hispanic community as a widely untapped, underserved niche... Read more →

The Real Estate Brand

A new report put out by the Kelsey Group says that the the differences of brand and direct are blurred online..Source http://publications.mediapost.com "By 2009, it may be more difficult to distinguish awareness advertising from directional advertising, as digital advertising platforms expand and lines between these... Read more →

Housing Bubble-licious

News Flash RealtyVille USA-The Real Estate Bubble has burst. Just like it did in 2003 & 2005. wink wink In a book by ex Presidential Economic advisor and now Author and teacher. Paul Zane Pilzer tells the story of President FDR. FDR asked his top... Read more →

real estate marketing offline in an online world

Email, faxes, websites.... We are so obsessed with online, that we forget offline. Offline gestures can be extremely lethal as you competitors duke it out online. In the interest of exploiting low hanging fruit, Let's explore some easy actions to make an impact. The no... Read more →